Brand Manager Consumer

6 months ago

Johannesburg, South Africa Aspen Pharma Group Full time

**MAIN DUTIES**:

- Develop GIT, Cough & Cold portfolio/brand strategy for sustainable business growth and profitability
- Anticipate future trends in GIT, Cough & Cold usage and the market environment
- Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
- Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
- Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
- Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
- Successful implementation and monitoring of the rollout of the above with the required measurements in place for successful outcomes
- Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
- Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
- Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Cough & Cold brands.
- Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
- Ability to manage the cross-functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
- Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
- Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
- Managing wholesalers’ stock holding and backorders.
- Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
- Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
- Lead and utilise both internal and external conferences, and congresses to position GIT, Cough & Cold** **brands as foremost in the target audience’s minds
- Sense of urgency in the resolution of customer queries

**QUALIFICATION & EXPERIENCE**:

- Must have a completed Matric/Grade12
- Relevant Post matric Commercial /Health Science qualification
- 3+ years FMCG /Marketing industry experience
- Minimum 3 years brand management within FMCG/Health segment
- Applicable industry knowledge
- Sound financial acumen
- Proficiency in Excel, PowerPoint, Outlook and Word
- Ability to work on Qlikview models is advantageous

**SKILLS & COMPETENCIES**:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
- Commercial acumen
- Digital marketing skills
- Analytical skills
- Project management
- Networking ability
- Interpersonal skills
- Ability to perform under pressure
- Self-starter and self-motivated
- Sense of urgency
- Prioritizing and planning
- Verbal and written communication skills
- Aptitude for continuous learning
- Influential and impactful presentation skills
- Adaptability and flexibility in a changing environment

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