Junior Brand Manager

5 months ago

Johannesburg, South Africa Danone Full time

About the job
Contribute to Everyday Nutrition portfolio by leading and driving the growth of the Kids Portfolio through driving consumer demand and launching margin rich accretive / renovations rooted in consumer insight and need.

Brand and Portfolio Ownership
- Own and monitor Kids portfolio (NutriDay Junior and SNAX) sales performance (volume, value, profitability) in
- line with targets set, with support of Marketing Manager
- Basic understanding of the P&L with understanding of which levers to activate for growth and/or profitability,
- with support of Marketing Manager
- Understand key data sets (sales in; sales out; consumer know-how; trends and growth platforms) to derive
- clear insights and “so what” action-oriented recommendations, with support of Marketing Manager
- Use consumer understanding and brand knowledge to uncover a powerful tension which the brand can take a
- stand on and therefore answer a consumer need, with support of Marketing Manager
- Be able to understand and process new information
- Provide solutions that have been critically thought-through
- Co-own and drive annual Brand Plan development and excellent execution, thereof, with support of Marketing
- Manager
- Be an advocate of the brand and own key brand activities and initiatives with CSP (Trade Marketing), with
- support of Marketing Manager

10.2. Innovation, Renovation and Product Launches
- Within identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights,
- tensions, pain points, using digital and traditional insight tools, with support of Marketing Manager
- Creates new products, packaging and experiences leveraging the power of semiotics that strengthen and grow
- brand equity and experience, with support of Marketing Manager
- Lead innovation project with cross-functional teams (R&I; CSP and Finance) to develop clear, sizeable and
- consumer-oriented business cases, with support of Marketing Manager
- Be exposed or be able to craft research (Qual. And Quant.) briefs that articulate the problem to solve and the
- required outcome, with clear understanding of both research processes, with support of Marketing Manager
- Manage Innovation P&L with Finance to shape the most desirable and business accretive P&L, with support of
- Marketing Manager
- Understand the Industrial processes and production process related to the innovation to understand
- opportunities / constraints on product development, with support of Marketing Manager
- Be an advocate of the innovation and own the trade story with CSP in the successful implementation of
- innovation launches and Marketing support, with support of Marketing Manager

Unlocks Creative and Media opportunities
- Create the right conditions for creative and media partners’ collaboration and uses great storytelling
- techniques to transform a factual brief into an inspiring story, with support of Marketing Manager
- Able to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creative
- and media solutions to amplify, with support of Marketing Manager
- Able to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement and
- allows for forward movement, with support of Marketing Manager
- Able to or have been exposed to critically assess if creative executions are right for Brand and portfolio, and
- whether the creative will effectively contribute to the critical KPIs needed for growth, with support of
- Marketing Manager
- Have basic Media know-how and able to co-create strong Media plans with S&I and Media Agency, with
- support of Marketing Manager
- Have been exposed to and able to critically evaluate overall Media Plans and KPIs presented by Media Agency,
- with support of Marketing Manager

Digital Know-How
- Understands the digital journey a consumer could follow and builds a strong digital media plan across priorities
- channels, with support of Marketing Manager
- Be exposed to able to critically evaluate Digital Plans presented by Media Agency, with support of Marketing
- Manager

Consumer, Shopper & Trade insight
- Take responsibility to personally listen and connect with consumers
- Know the difference between the consumer and shopper of the brand and portfolio
- Convert data from different sources to unlock insights for growth, with support of Marketing Manager
- Takes the critical insights for growth and articulate the key tasks the brand must do to unlock them, with
- support of Marketing Manager
- Be familiar with different trade channels and actively take part in trade visits
- Be on the pulse of competitor activity

Key Stakeholder Management
- Be an active member of the internal cross-functional team, with frequent engagement to ensure OTIF delivery
- of projects and deliverables
- Foster great working relationships with Creative and Media agencies through active leadership to achieve
- brand deliverables and KPIs
- Open and trusting relatio

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