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Wine Regional Sales Manager

2 months ago

Stellenbosch, South Africa Exceed Human Resource Consultants Full time

**Reference**:9731 AV
**Consultant: **Anneke Viviers
- Client relationship management
- Develop and maintain strong, long-lasting relationships with key stakeholders.
- Create unique engagement between the key account customers.
- Serve as the primary contact for key accounts, addressing their inquiries, concerns and needs in region.
- Conduct regular business reviews to assess client satisfaction, identify areas for improvement and provide solutions.
- Sales growth
- Achieve sales targets, volume objectives set for assigned key accounts.
- Identify new business opportunities within established accounts through upselling and cross selling strategies.
- Understand specific needs, opportunities & customer requests to target future growth.
- Collaborate with sales team to develop customised solutions and proposals tailored to meet key client needs and requirements.
- Account planning
- Develop and implement account plans aligned with company objectives.
- Forecast and track key account sales and profitability.
- Analyse market trends and competitor activities to identify potential risks and opportunities within key accounts.
- Internal coordination, leadership and control
- Perform brand/product trainings on all levels to enhance product knowledge to sell with confidence.
- Understand each SKU/product costing, while being comfortable with the ROI calculation formula/table to always maintain and improve profit margin.
- Contract negotiation
- Negotiate contracts and agreements with key account clients to ensure terms and conditions are favourable to the company.
- Monitor the performance of and compliance with contract / sla.
- Execute promotions and listing drives & brand representation.
- Maintain an awareness of all competitors’ current promotions and advertisements.
- Execute promotions and marketing strategies for all key account customers.
- Execute and represent special events, festivals, and marketing programs to enhance the image and reputation of the brand in the marketplace.
- Implement and distribute point of sale materials for key accounts.
- Act as brand ambassador, when necessary, on site or in the field.
- Participate in welcoming clients and prospects on and off site.
- Contribute actively towards developing the scope of product and brand awareness.
- Contribute to intra-group synergies.
- Participate in group meetings and leverage group.
- Contribute to improving margins and cashflow/working capital.
- Monthly activity to ensure reduction of slow rotation stock.
- Monthly monitoring of margin along with management controllers, to reduce any differences. 

**Qualifications**:

- Grade 12
- Diploma or similar qualification in Business management
- 5 years’ experience in South African sales environment.
- Exceptional Relationships skills
- Strong negotiation, communication (presentation skills) and interpersonal skills.
- Proven track record of successful sales growth and business development within the wine industry
- Cape Wine Academy or WSET will be beneficial