Wine Sales Manager

4 months ago

Stellenbosch Western Cape, South Africa HotelJobs.co.za Full time

Award winning Wine Producer close to Stellenbosch is looking for an experienced Wine Sales Manager who will be responsible for all sales management and brand development of the business in all local and international markets.

**Responsibilities**:
**Sales Management**
- Developing and managing a sales plan and sales projections and budgeting specific to each client in all regions
- Compiling regular sales analysis reports and comparisons to gauge overall growth of the business and growth within each market, and identify markets which need further support to reach budgeted volume
- Achieving business development in all existing market activities by identifying sales opportunities and implementing sales plans to meet annual financial budgets
- Calculating projection of sales targets and allocations on key line items based on sales analysis and past trends in each market
- Negotiating and implementing price increases to each agent in all regions
- Monitoring sales in all markets and providing management support to ensure budgets based on market segmentation are met with export, domestic and cellar door
- Managing allocations of limited items to key clients in all markets
- Identifying opportunities to run strategic promotions with key clients in various markets to build brand awareness and strengthen partnerships
- Identifying opportunities to run strategic specials with key clients to move excess stock
- Managing e-commerce to ensure all products are correctly listed, updated and represented on the site
- Driving quarterly sales plan across all products and implementing campaigns to maintain traction to the site
- Overseeing customer relations and service for all clients of the site
- Maintaining communication between sales teams in all markets and providing necessary marketing materials to support distribution partners
- Coordinating strategic market visits (Domestic and International) by the Wine Team to enhance relationships and increase sales with the trade and end consumer
- Management of the Wine Sales & Marketing on site and remote team
- Working closely with the regional offices of the national distributor to ensure the brand message is cohesive and adequately projected to the trade and end consumer.

**Marketing & Brand Development**
- Branding coordination of all wine branding, including labels, gift packaging, brochures, tasting notes etc.
- Identify opportunities to showcase and represent the brand at strategically agreed Wine Shows, PR Events and Competitions.
- Represent the wines and the Estate at wine tastings, partner dinners to re-enforce the brand
- Ensure the registration and necessary coordination of wine shows and relevant competitions
- Ensuring the management of stock and packaging in partnership with logistics teams, and marketing materials and competition within the wine team
- Maintaining client relations with agents and trade in all current and prospective markets to promote the Estate and Wines
- Hosting local and international clients to promote relations with existing agents and build relationships with prospective clients
- Coveting and hosting local and international journalists to promote Wines within the greater global communication networks.
- Managing relations and opportunities with local wine boards and bodies to promote the region and the Estate through select local and international events and Estate hosting
- Writing and content editing for all wine related marketing including press releases, web content, digital mailers, brochure/POS content, etc.
- Creating compelling and fluid digital strategy for all wine related digital marketing campaigns and briefing the relevant teams to execute that strategy
- Managing all wine related social media content

**Requirements**:

- Relevant qualification in Marketing or equivalent
- Preferably 3+ years previous experience in similar role
- Previous sales experience, particularly in a direct-to-consumer role
- Experience in managing an Ecommerce site
- Excellent writing and copy-editing skills
- Previous staff management experience
- Computer literacy skills, must have strong excel experience
- Project management experience
- Organizational skills
- Strong attention to detail
- Strong presentation skills
- Must be proficient with the English language
- Excellent interpersonal & communication skills
- Ability to maintain a professional working relationship with all departments
- Ability to work within strict deadlines
- Flexibility and Accountability

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