Regional Marketing Lead
2 days ago
About us, purpose, experience and qualifications
**about us**:
- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing
**purpose**:
To provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)
**experience and qualifications**:
- Minimum Qualification - Relevant Bachelors Degree
- Preferred Qualification - Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance
- Experience - 10 to 12 years experience in a matrix environment, of which 3 to 4 years ideally at executive level
- Additional Knowledge - Strong marketing background and thorough knowledge of relevant marketing standards and methodologies
- Leadership of marketing programmes in support of the business and marketing plans
- Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketing.
- Bias for action
- Data and Insights
- Project or programme management
- Marketing Mojo
- Market and customer insights
- Market Research
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