Tv Media Research Analyst

3 months ago

Johannesburg, South Africa Embark Recruitment Full time

Media Analyst for Global Entertainment Co \ Sandton \ Offering R600,000 to R750,000 Cost to Company Per Annum (neg.) \ Prerequisites: TV Media Knowledge
Based in Sandton, a Fortune 500 global entertainment company is seeking an experienced TV Media Analyst to join their team. This role is ideal for a dynamic professional with a proven track record in TV media research and a strong interest in both Linear TV and Streaming. Be a game-changer by providing insights and analyses that drive strategy and outcomes with a Return on Investment approach. Prepare complex ratings research reports and analyse audience trends to identify areas of growth and competitive advantage.
**Job scope**:
Gain knowledge and experience by analysing diverse target markets across multiple kids, entertainment and factual TV channels plus the Streaming business as well
Gain commercial insight by supporting different commercial teams: Programming, Marketing, Ad Sales and External Clients
**Key responsibilities**:
This TV media analyst will get the chance to perform a wide array of analyses and functions. Some examples are:
Prepare complex TV ratings research reports and identify TV audience trends and gaps - present findings in a user-friendly fashion using Excel, PowerPoint, Power BI
Develop Programming and Counter-Programming strategies
Co-ordinate optimisation of break’s line up strategy
Regularly conduct research and \ or do special projects to support internal teams
TV Campaign analysis and margin management
Conceptualise and produce media strategies and solutions
Manage clients and build relationships

**Qualifications**:
Minimum three years in a media research analyst role (or similar)
Ideally a degree or diploma in media and \ or business
Deep knowledge of the South African TV market, audiences and ratings analysis techniques for both TV and Streaming
Advanced Excel, Power BI, Tech Edge, Telmar, Arianna
Very strong quantitative, analytical and data mining skills
Ideally, you would be working for, or with, companies like these either now or in the past:
Ask Afrika, African Response, AfricaScope, Ad Check, BMi Research, Columinate, Disney, Insight Survey, Media Monitoring Africa (MMA), Alphabet Soup, Anzani Media Concept, Astutemedia, Chilli Media, Clockwork Media, DDB, DSTV, Draft FCB, Edison Media, Eurocom, Grapevine Communications, Grey Group, Hunt Lascaris, Ikawu Media, Innovocean, Joe Public, J Walter Thompson, Leo Burnett, Magna Carta, Maxus Global, M & C Saatchi, Mahlohonolo Media, MDNTV, Mediacom, Media24, Media Compete, Media Edge, Mediamark, Media Max, M-Net, Millward Brown, Mindshare, Mobi Hunter, Mortimer Harvey, Multichoice, Naledi Network BBDO, Newzroom Afrika, Niche Media Worx, Ogilvy and Mather, Omnicom, Penquin, Primelife, Primedia Broadcasting, Publicis Groupe Africa, Red Cherry, Research KLA, Spark Media, Starcom, Showmax, TBWA, The Jupiter Drawing Room, The Media Shop, The Strat Farm, TLC Worldwide Africa, TopCo Media, Top Clock Media, Universal McCann, Upstream, Vizeum, Wavemaker, Walt Disney, Y&R.
**You may have held roles similar to these now or in the past**:
Media Analyst, Media Consultant, Media Planner, Media Programmer, Media Manager, Media Researcher, Media Relationship Manager, Account Director, Audience Analyst, Broadcast Analyst, Digital Media Analyst, Content Strategist, Market Research Analyst, Advertising Account Manger
Good luck
The Embark Recruitment ream
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