National Sales

2 months ago

Johannesburg, South Africa Capsicum Culinary Studio Full time

Division Tertiary

Business Unit Capsicum Culinary Studio

Minimum experience Mid-Senior

Company primary industry Hospitality

Job functional area Other

**LOCATION**:
Johannesburg

**OVERALL PURPOSE OF THIS JOB**:
To ensure that company has an effective sales & Marketing strategy which includes Capsicum Culinary Studio and IIE School of Hospitality and Service Management

**KEY RESULT AREAS**:
**Develop the Sales & Schools Marketing Strategy for Capsicum Culinary Studio and IIE School of Hospitality and Service Management**
- Look for areas where current product offerings can be improved and effect these.
- Ensure that the sales products are current and relevant to keep up-to-date with sales and industry trends
- Propose new streams of revenue for the growth and development of the business
- In conjunction with the Brand Marketing Manager, propose changes/improvements to marketing plan to ensure the financial targets are met.
- Ensure that the Campus meet all their requirements of the sales and schools marketing plan and strategy.
- The implementation of an aggressive schools marketing plan at all the campus
- Coordination of and attendance to any other sales events (Expo’s, Festivals, Demo Days, etc) to generate leads for the campus
- Report on Branch schools Marketing and Sales activities to the MD
- Travel to branches and attend schools marketing functions

**Manage the sales of the company to exceed financial targets**
- Plan the budget to account for capacity
- Create and improve tracking systems per season
- Weekly or bi -weekly stats communication
- Report concerns and take action on issues not working. Take necessary action to ensure that targets are met
- Manage follow ups made by sales staff per week
- Manage enquiry vs conversion per week
- Motivate sales team to perform at their best
- Assist Campus Principal to Manage sales team to achieve their target
- Manage the digital sales enquiries
- Manage the sales of the company to exceed financial targets
- Plan and agree financial budgets for Capsicum and PHS with the MD

**Supply of product information and training to all sales people**
- Supply all sales staff with the necessary sales tools eg fact sheets, registrations forms, presentations etc
- Communicate to sales people with fees and discount offers throughout sales season
- Arrange annual sales training to keep sales people up to date
- Travel to campus for Sales checks and training.

**Reporting and analysis of sales and enquiries on a weekly and monthly basis**
- Supply campuses with available capacity and budgets to achieve targets
- Report on a weekly basis on the enquiry and sales performance
- Send out and report on sales via the agreed spreadsheet lay out
- Report monthly to MD on the sales performance and highlight any concern areas and the necessary action plans

**Develop and implement appropriate policies, procedures and systems in the department to ensure best practice processes of the department and to reduce the risk of business loss.**
- Ensure that the following operational systems and corresponding policies and procedures are developed and adhered to by all staff to ensure the effective functioning of the department;
1. Sales process
2. Enquiry capturing process
3. Schools marketing process
4. External Research and Survey Process
5. Sales induction manual
- Ensure policies and procedures are regularly reviewed and amended to ensure these systems remain relevant and appropriate to meet the needs of the business.

**QUALIFICATION REQUIREMENTS**:

- Sales and Marketing Degree

**EXPERIENCE REQUIREMENTS**:

- 2 - 5 years experience within a target driven sales environment
- At least 2 - 5 years experience in Sales Management a sales driven environment of a medium size company
- At least 2 years experience in a senior Sales & Marketing Management role

**SKILLS REQUIREMENTS**

Excellent sales and negotiation skills
Good business acumen
The ability to motivate and lead a team
Coaching and mentoring skills
Initiative and enthusiasm
Excellent communication and 'people skills'
Good listening skills
Good planning and organisational skills
Self-confident & self-motivating
Persuasiveness
The ability to work under pressure
Excellent computer skills (MS Office)
Good understanding of budgeting and forecasting

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