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Marketing Manager: Strategy and Operations

2 months ago

Johannesburg, South Africa Nedbank Full time

**Requisition Details & Talent Acquisition Contact**
- 130050 - Busi Radebe- Job Post End Date: 26 November 2023- Job Family- Marketing, Communication and Research
- Career Stream- Marketing and Brand Management
- Leadership Pipeline- Manage Self: Professional

**Job Purpose**
- To support the formulation and manage the implementation of the integrated marketing and experience strategy and operations initiatives aligned to the enterprise marketing strategy. Leverages integrated channel marketing knowledge to create guardrails and benchmarks for Nedbank. This entails working closely with other chapters (i.e., Strategy, Digital Marketing, Media, Sponsorships and Events and Direct Marketing).**Responsibilities**:
**Provide support in establishing the Integrated Marketing and Experience guardrails**
- Develop and Establish Integrated Marketing and Experience Guardrails for strategy and operations.
- Tailor and develop data driven KPIs in the measurement of strategic objectives.
- Establish best practice in the development of strategy.
- Develop integrated marketing customer and value oriented objectives and metrics to establish continuous improvement and guardrails.
- Establish guardrails and governance framework to ensure adherence to process, compliance and regulatory requirements are communicated and complied with.

**Provide support to Integrated Marketing and Experience chapters**
- Consult and provide advice on best practice from a strategy and operational delivery perspective.
- Monitor data across chapters and inter-agency teams, identify improvement opportunities and remedial actions and communicate these across chapters and missions.

**Chapter contribution**
- Participate in the development of the key strategic and operational initiatives for the overall planning, and performance management, monitoring and tracking of effectiveness and to better manage risks for the Integrated Marketing and Experience center of excellence.

**Provide support in analysis and reporting for continuous improvement**
- Leverage insights from missions to determine Enterprise ROMI and align to 3-year business plan.
- Track and measure ROMI.
- Gather, analyse, and interpret mission insights to feed into strategy development.

**Provide support in the delivery of Integrated Marketing strategy & operations**
- Provide support to the Integrated Marketing and Experience chapter Heads delivering on the various strategic and operational initiatives.
- Oversight over operational delivery across the team and agencies.

**People Specification**
- Essential Qualifications - NQF Level- Diploma
- Advanced Diplomas/National 1st Degrees
- Preferred Qualification- Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
- Preferred Certifications- Project Management (preferred)- Minimum Experience Level- Total number of years of experience: 3 - 6 years
- Management experience as part of the above years: 1 - 2 years
- Type of experience: Experience in developing a marketing strategy and managing operational delivery- Technical / Professional Knowledge- Expertise in strategy development
- Analytical mindset
- Experience in working with CRM/CDP platforms desirable
- Experience working in data, analytics and insights
- Ability to manage people and projects
- Commercial acumen
- Project Management
- Relationship Management
- Strong interpersonal and communication skills
- Good negotiating and influencing skills
- Behavioural Competencies- Strategic Influence
- Driving innovation
- Drive Execution
- Quality Orientation
- Instill Hyper-collaboration
- Building Partnerships
- Digital Acumen
- Driving for Results
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_

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