Marketing Operations Management Lead

2 weeks ago

Johannesburg, Gauteng, South Africa FirstRand Full time
About us, purpose, experience and qualifications

about us:

purpose:

  • To translate marketing standards and frameworks strategy into tactical execution support requirements across multiple franchise/segment and implement tools and methodologies across the marketing value chain and monitor and measure value chain process performance for continuous improvement and process optimisation

experience and qualifications:

  • Relevant Bachelors Degree
  • 5 to 8 years experience in a similar environment, of which 2 to 3 years ideally at management level
    additional requirements:

responsibilities:

  • Manage expenditure planning and reporting within approved budget parameters
  • Establish mutually beneficial relationships with stakeholders that support thought leadership, innovative and integrated practice solutions
  • Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposure
  • Translate marketing standards and frameworks strategy into tactical execution support requirements across multiple franchises / segments
  • Partner with Marketing leadership to provide operational support across the marketing function through the implementation of marketing standards and frameworks
  • Provide guidance regarding the implementation of tools and methodologies across the marketing value chain Monitor and measure value chain process performance for continuous improvement and process optimisation
  • Provide guidance and ensure adherence across marketing operations and value chain delivery regarding the implementation of marketing standards and frameworks
  • Implement standards and frameworks to measure the performance and optimisation of the marketing processes and value chain effectiveness and efficiency to guide the business's commercial efforts
  • Identify, select, engage, and manage vendor relationships
  • Engage in marketing programme tracking and measuring with specific refence to but excluding programme business/marketing objectives, project management and milestone tracking, resources allocation and performance management, close off reporting and stakeholder management
  • Define and manage the marketing calendar and ensuring alignment with sales efforts and business/marketing objectives
  • Identify people capability development needs (skills, knowledge, behaviours), operational processes and define and manage associated workflows
  • Allocate roles and responsibilities for delivery stream workflow
  • Establish marketing plans for campaign and programmes, reporting dashboards, workflow tools, documentation, and tracking
  • Establish, allocate and track budget
  • Execute the organisation's lead management processes, marketing databases, marketing automation solutions, and track performance to plan, report, and conduct analyses
  • Drive marketing database strategies and execution in relation to customer growth, segmentation, data cleanliness and completeness
  • Provide input into the development of the tactical strategy, and develop and implement a supporting operational strategy that incorporates system resource and budget allocation and support
  • Ensure the development, alignment, and implementation of endtoend processes within area of accountability for continued process improvement
  • Define, communicate, implement and optimise new functionality and tools within the marketing departments to improve data accuracy and quality, which will in turn bring about better insights and
- influence creation of better and more effective marketing programmes Identify areas for process efficiency and improvement in marketing programs and campaigns

  • Drive adoption of standards and frameworks, systems, tools, and technology across the marketing function to enhance programme performance and deliver results for the business
  • Oversee the operating efficiency of the marketing automation systems inclusive of lead scoring, data workflows, revenue model, and reporting
  • Plan for valuechain process improvements, to ensure initiatives and services deliver on operational strategy and objectives and continuously review objectives and goals
  • Plan and organise multiple work outputs and continuously review objectives and goals
  • Ensure the alignment of the delivery stream valuechain processes to standards and frameworks within area of accountability for continued process improvement
  • Monitor delivery against programme commitments to business stakeholder and recommend remedial action for process optimisation to improve stakeholder satisfaction and cost effectiveness and efficiency
  • Monitor and evaluate programme results and measures and make recommendation for process optimisation
  • Conduct research where there has been a deviation from standard marketing practices or the introduction of new marketing approaches and strategies, to advise marketing on best practices and the most suitable marketing approaches
  • Use the insights gained through integra

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