Oncology Brand and Customer Manager

1 day ago

Midrand, South Africa MSD Full time

The Oncology Brand and Customer Manager performs a critical role in the Oncology cross-functional team with primary responsibility of the marketing and promotional efforts supporting selected Oncology Portfolio. The BCM drives collaborative efforts with the sales team and market access function, as well as working closely with the Medical team to provide critical customer insight and a coordinated approach to the implementation of promotional and non-promotional field based activities. The BCM is responsible for all product activities, within the defined therapeutic franchise and region, relating to the development and implementation of the Oncology Business Unit Strategy. The position will develop and oversee the commercial and brand strategy for the relevant Oncology Franchise and assume responsibility for new product launches within that franchise. The role will be responsible for developing and implementing digital strategies and providing the necessary digital tools and / or content.

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

Responsibilities include but will not be limited to the following key activities:
Accountable for the successful delivery of the marketing strategy and tactics to deliver performance across the designated oncology portfolio
Analyze local market and identify commercial opportunities; allocate resources and manage budgets
Develop strategies for major accounts; track, monitor progress and adjust activities accordingly
Lead alignment between different cross functional teams
Ensure cross functional team Plans (Sales, Medical, CDx, Market Access, Communication and Regulatory are in line with brand / franchise local strategic priorities
Understand and articulate the Customer Buying Process and execute Customer segmentation and targeting
Lead local customer teams for Brand and align around local brand / franchise Strategy
Implement Regional & Global Marketing Strategy for the Brand locally
Develop country PP - marketing Tactics, Channel Mix, PA, resources sections
Provide forecasting and track local initiatives and utilization of local promotion budgets (oversight)
Utilize materials developed by the global teams and customize it to local market
Search for new and innovative ways of interacting with the Customer with a particular focus on digital solutions.
Understand the Customers channel preferences and develop and deliver innovative programs and services in line with Customer needs

The position will have primary responsibility for the following:
Accountable for the growth and performance of the oncology brand(s) within the designated franchise
Lead the formulation and execution on brand strategy for designated indications and brands as applicable
Oversee and co-ordinate the implementation of such strategies by the Sales Force
Drive market preparation and launch excellence for new product introductions
P&L responsibility which include forecasting, product promotion spend that will drive positive ROI, resource allocation that will deliver financial strength of the brands
Develop and implement robust Scientific leader engagement plans

Other Activities

The incumbent needs to

Be able to meet deadlines, work within a team, and have the ability to collaborate and communicate with all internal and cross-functional stakeholders (including Sales Team, Medical department, our Manufacturing Division, Finance Department, HR Department, External Affairs Department, Market Access)
Demonstrate the ability to liaise with relevant external customers on a professional basis is critical (including Oncologists, Network groups, funders)
Immediately implement existing strategies and develop new promotional strategies and material for the brands within Oncology portfolio
Have the ability to liaise with key SL’s on a professional basis
Be able to meet deadlines, work autonomously, analyze, plan and implement strategies
Rapidly acquire an understanding and knowledge of the clinical information relevant to the therapeutic area associated with his/her promoted brand(s).
Rapidly acquire an understanding and knowledge of the reporting systems and Business Information systems and processes relevant to his/her team.
Travel within the country and internationally, weekend and evening work when necessary is required.
Display strong interpersonal and negotiation skills

**Qualifications**:
A relevant commercial or health sciences qualification
At least 5 years of experience in the pharmaceutical

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