Brand Specialist

5 months ago

Midrand, South Africa ikeja Full time

Hey We're ikeja, always with a lowercase "i." We're a home-grown tech company that builds tools and services enabling affordable internet access to Ekasi. ikeja's mission is to eliminate the financial barrier to true unlimited internet access for those in the townships of South Africa while providing the best possible customer service and experience.

ikeja fosters a culture of innovation, urgency, frugality, and perfection, led by leaders committed to creating a company that positively contributes to the township connectivity ecosystem.

At ikeja, we believe in providing more than just a quality wireless internet solution - we're dedicated to building and empowering the communities we serve by equipping them with the accessibility required for their personal and professional development. We're looking for individuals who are energized by the idea of working in a highly diverse and growth-focused company, inspired by our mission, and can help us achieve it.

**The Role**:❓**

We are seeking a passionate, versatile, and creative Brand Specialist to oversee and manage branding across all regions. In this role, you will execute various duties related to ikeja's expansion, including managing a team consisting of a Marketing Coordinator and Marketing Specialist. This role requires you to take full ownership and accountability for the development of the ikeja brand and the growth of your team. We are looking for individuals who are self-directed, detail-oriented, personable, and comfortable with being visible and present on the ground within the areas you represent.

If being entrenched in the communities we serve and taking full responsibility for the growth of your area sounds appealing, then we'd love to hear from you

**Responsibilities of the Role**:

- Develop comprehensive brand strategies tailored to increase our brand awareness and visibility.
- Conduct market research to understand our customers.
- Analyze trends to inform brand strategies.
- Maintain and strengthen ikeja's brand identity, ensuring alignment with the strategic vision.
- Collaborate with content creators and creative teams to produce South African-specific marketing materials, including advertisements, social media content, and promotional campaigns.
- Identify and establish partnerships and sponsorships with local organizations, events, and influencers to enhance brand visibility and credibility.
- Continuously monitor and assess brand performance and customer feedback, making data-driven adjustments as needed.
- Work closely with Customer Engagement, Sales, Marketing, and Area Managers to ensure brand consistency and alignment.
- Manage the budget allocated for brand initiatives and campaigns, ensuring cost-effectiveness and ROI.
- Provide regular reports and analysis on brand performance, including key metrics and insights to senior management.
- Strong project management and organizational skills.
- Familiarity with digital marketing and social media platforms.

Requirements for the Role:

- 3-5 years of experience within the role.
- BCom Marketing degree or equivalent.
- Proven experience in brand management and marketing, preferably with a focus on the informal/ekasi market.
- Strong understanding of an ekasi customer base, the general culture, and market.
- Excellent communication and interpersonal skills.
- Creative thinker.
- Ability to work with data analysis and reporting tools.
- Strong project management and organizational skills.
- Familiarity with digital marketing and social media platforms.

What Makes You a Good Fit for the Role?
- Strong leadership and people management skills.
- Creative yet analytical.
- Entrepreneurial spirit and a self-starter.
- Strong decision-making skills.
- Tech-savvy.
- Detail-oriented.
- Agile and not resistant to change.
- Ambitious and goal-driven.
- Reliable.
- Good with people.
- Strong appetite for learning.
- Works well under pressure.
- Strategic and a strong systems thinker.
- Comfortable with taking on a high level of accountability.
- Proactive and takes initiative.
- Pride in motivating others.
- Passionate about serving multiple communities in South Africa.

Bonus Points:

- If you come from an agency background.
- Previous experience in a startup environment - gearing to scale would be an added advantage.
- Experience in the lower LSM space.
- Experience in a fast-paced and agile environment.
- Knowledge of off -the -shelf design programs like Illustrator and Photoshop.

**Benefits**

**Why you should join us**
- The opportunity to grow both in your personal and professional capacity - you'll get to work with extremely smart and capable people, who come from all walks of life and career backgrounds.
- Comfort in joining a fast growing internet startup with a long monetary runway that finds itself in the telecommunications space. A sector that has been somewhat sheltered from the effects of the current global pandemic.
- Free ikeja internet at your home (If you are in a cove

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