Brand Manager, Neuroscience
2 weeks ago
Hold accountability and responsibility for allocated Brand P&L and financial planning (Financial Plan, Focus/Update, LRP)
- Drive development of Brand strategy within Brand planning process in line with responsibilities allocated within the Brand Team
- Maximize brand’s sales and margin revenue, through the effective management and execution of Brand activities as per Brand Plan and through effective leadership, contribution and participation in Brand Team activities
- Set future direction for existing and new products and business opportunities
- Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning, customer segments and their needs, and market development
- Develop & effectively execute Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand Team direction
- Responsible, as project owner, of development brand promotional material and Med/Reg (ePass) approval process
- Translate strategy to implementation into tactics; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment)
- Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment
- Maintain and develop in-depth customer insight to anticipate stakeholder needs
- Bachelor’s Degree required. Concentration in either science or business administration desirable. MBA preferred.
- Excellent written and verbal communication skills, including effective presentation skills. Ability to communicate objective and results to a variety of audience.
- Three (3) to five (5) years experience in Marketing, Sales and/or Commercial Area background and experience in pharmaceutical industry are a plus.
- Must be result-oriented, pay attention to detail, be accurate, prompt and able to meet deadlines. Must have effective financial, analytical and decision making skills.
- Must possess ability to be a fast learner, be creative, flexible with good negotiation skills and ability to effectively work in teams.
- Knowledge of regulations, compliance and legal standards impacting brand management. Knowledge of and a tradition of success in utilizing selling skills, high-level negotiating skills, and leadership competencies in a commercial environment
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