Digital Marketing Executive

6 months ago


Bantry Bay, South Africa HotelJobs.co.za Full time

**DIGITAL MARKETING EXECUTIVE**

The digital superstar will be based at the hotel and assist with all social media/digital marketing as well as marketing, promotion and PR activities.

**Responsibilities**:
Manage all the digital channels and use them to drive brand awareness.

Creation of engaging digital campaigns across all platforms.

Social media community engagement with Preferred Hotels and Resorts

Social media content creation, including copy and images and especially videos / reels.

Manage the Instagram, Facebook, Twitter, LinkedIn, Youtube and TikTok platforms.

Measure results by tracking metrics and insights on each platform.

Develop strategies to increase followership and engagement and strengthen brand storytelling and awareness.

Assist in building and maintaining the corporate and brand image and reputation, ensuring cohesion and continuity across all collateral.

Assist, where possible, with graphic design to produce marketing materials.

Ensure graphics / layouts are visually appealing and on brand.

Regularly audit all departments, ensuring hotel-specific and company brand standards are adhered to.

Support the Marketing team in the implementation and development of marketing and communication initiatives and special events.

Assistance with developing and executing marketing strategies in line with business strategic objectives, incorporating SEO / SEM and Content Marketing.

Website content maintenance.

Process all marketing invoices and payments.

Providing administrative support to the marketing team.

Work with team to compile and implement 12-month marketing and promotion calendar.

Be creative and build the brand across all digital platforms.

**Requirements**:
Relevant diploma or degree in Digital Marketing, Social Media or similar.

2 years’ related experience - preferably in hospitality

Strong creative skills to collate images and videos to showcase brand

Design experience an advantage

Highly organised and detail-orientated with excellent time management and planning skills

Research and presentation skills

Fluency in written and spoken English

Team player

Ability to think out the box and always aim to deliver the best that can be

Keen interest in the future of digital platforms and technology.


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