Marketing Manager

6 months ago

Camps Bay, South Africa HotelJobs.co.za Full time

Village N Life extends a warm invitation for you to embark on an exciting journey as a Marketing Manager, where you'll play a pivotal role in our mission to showcase the essence of our brand to the world. In this dynamic position, you'll transcend traditional marketing roles to become the architect behind our brand's narrative, weaving together stories that resonate with audiences and drive engagement. As a Marketing Manager, you'll leverage your creativity and strategic acumen to develop innovative campaigns that elevate our presence in the hospitality industry across Africa.

From curating captivating digital content to orchestrating memorable events, you'll be at the forefront of shaping the Village N Life experience. Your genuine passion for hospitality will shine through as you connect with our diverse clientele, building meaningful relationships and fostering a sense of belonging for all who interact with our brand. If you're ready to unleash your marketing expertise in a dynamic and rewarding career within the realm of hospitality, Village N Life eagerly welcomes you aboard. Together, let's elevate the art of hospitality to new heights across Africa.

**MINIMUM REQUIREMENTS**

**QUALIFICATION**:

- ** **Matric Certificate, Diploma, or degree in Marketing or related field.
- Qualification in Sales not essential but preferred.
- Applicable Qualification in Hospitality and Tourism not essential but preferred.

**EXPERIENCE**:

- Microsoft Office (Word, Excel, PowerPoint, and Outlook)
- Opera Experience Advantageous or any property management system.
- Experience in sales corporations to maximize revenue advantageous.
- Experience in sales corporations to maximize revenue advantageous.
- 2-3 years’ experience in the same or similar position.
- Develop and implement new marketing campaigns and strategies.
- 5+ years’ MICE Sales experience
- Minimum 10 years of marketing/brand development work experience in relevant roles

Main Responsibilities

**Product Knowledge**
- Superior product and property knowledge is imperative
- Sub Brands
- Details/terms of sub-brands within the Village N Life Group portfolio
- Maintain knowledge of special rates / offers / promotions
- Understanding of Profile Rates

**Public Relations**
- Develop and execute strategic PR campaigns aimed at increasing brand awareness
- Writing of press releases and articles to ensure effective communications

**Customer Relations**
- Maintain a high standard of customer service and excellent communication skills
- Adopting a “can do” attitude with regards to customer enquiries
- Understand our ideal customers and how they relate to our products
- Promote and market products and services
- Identify correct guest profile and ensure targeted effectively
- Attract direct guests through online marketing and advertising
- Tracking market reach and analytics
- Analysis of local market trends and competitor activity
- Build relationships and strategize with key accounts to grow business mutually

**Branding**
- Develop, implement and maintain brand manuals
- Custodian of all VNL Brands
- Sub brands
- Monolithic retail brands
- Endorsed retail brands
- Freestanding retail brands

**Marketing**
- Market products by developing and implementing marketing and advertising campaigns
- Complete marketing plan for each product
- Dot Sales and Marketing manuals and recommending sales programs
- Database management
- Attend trade and travel shows of various market area for promoting hotels event business
- Work with inhouse production team, creative agency or freelancers on all relevant designs and planning
- Maintaining promotional materials
- Responsible for traditional marketing
- Ensure Social Media platforms are maintained and enhanced continuously
- Weekly / Monthly Newsletters to be sent out
- To implement marketing and advertising campaigns by assembling and analyzing sales forecasts
- Preparing marketing and advertising strategies, plans, and objectives
- Planning and organizing promotional presentations
- Updating marketing calendars
- Marketing of any events hosted at VNL property
- Prepares marketing reports by collecting, analyzing, and summarizing sales data
- Promoting of Memberships and facilities on offer

**Digital Marketing**
- SEM: Manage Google Ads, Analytics, Push Marketing and Sales Programs
- Ensure quality content produced for the digital channels
- SEO: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Web Development: Advise, collaborate and manage web development team
- Ensure all property and VNL websites are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing
- Ensure all property and VNL social media accounts (Instagram, Facebook, Linkedin, Twitter and Tiktok) are brand appropriate, well maintained, regularly updated and continually evalu

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