Marketing Manager
6 months ago
**Job ID**: 81515**Date Posted**: Posted 6 days ago**Location**: Camps Bay**Job Title**: MARKETING MANAGER - CAMPS BAY - WESTERN CAPE
MINIMUM REQUIREMENTS
QUALIFICATION:
- Matric Certificate, Diploma, or degree in Marketing or related field. Qualification in Sales not essential but preferred. Applicable Qualification in Hospitality and Tourism not essential but preferred.
EXPERIENCE:
- Microsoft Office (Word, Excel, PowerPoint, and Outlook)
- Opera Experience Advantageous or any property management system.
- Experience in sales corporations to maximize revenue advantageous.
- 2-3 years’ experience in the same or similar position.
- Develop and implement new marketing campaigns and strategies.
- 5+ years’ MICE Sales experience
- Minimum 10 years of marketing/brand development work experience in relevant rolesCOMPETENCIES
COMMUNICATION:
- Interactive Communication
- Listening/Probing
- Comprehension
- Client Focus
COGNITION/THINKING:
- Business Perspective
- Analysis/Reasoning
- Creative & Innovative Thinking
- Continuous Learning
PERSONAL EFFECTIVENESS:
- Achievement Orientation
- Self-Management
- Continuous Learning
- Stress Tolerance
INTERACTION WITH OTHERS:
- Relationship Building
- Teamwork
- Public appearance
- 3rd party sales organisations
DUTIES AND RESPONSIBILITIES
Product Knowledge
- Superior product and property knowledge is imperative
- Sub Brands
- Details/terms of sub-brands within the client Group portfolio
- Maintain knowledge of special rates / offers / promotions
- Understanding of Profile Rates
Customer Relations
- Maintain a high standard of customer service and excellent communication skills
- Adopting a “can do” attitude with regards to customer enquiries
- Understand our ideal customers and how they relate to our products
- Promote and market products and services
- Identify correct guest profile and ensure targeted effectively
- Attract direct guests through online marketing and advertising
- Tracking market reach and analytics
- Analysis of local market trends and competitor activity
- Build relationships and strategize with key accounts to grow business mutually
Marketing
- Market products by developing and implementing marketing and advertising campaigns
- Complete marketing plan for each product
- Database management
- Attend trade and travel shows of various market area for promoting hotels event business
- Work with inhouse production team, creative agency or freelancers on all relevant designs and planning
- Maintaining promotional materials
- Responsible for traditional marketing
- Ensure Social Media platforms are maintained and enhanced continiously
- Weekly / Monthly Newsletters to be sent out
- Public Relations responsibilities
- To implement marketing and advertising campaigns by assembling and analyzing sales forecasts
- Preparing marketing and advertising strategies, plans, and objectives
- Planning and organizing promotional presentations
- Updating marketing calendars
- Marketing of any events hosted at client property
- Prepares marketing reports by collecting, analyzing, and summarizing sales data
- Promoting of Memberships and facilities on offer
Digital Marketing
- SEM: Manage Google Ads, Analytics, Push Marketing and Sales Programs
- Ensure quality content produced for the digital channels
- SEO: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Web Development: Advise, collaborate and manage web development team
- Ensure all property and client websites are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing
- Ensure all property and client social media accounts (Instagram, Facebook, Linkedin, Twitter and Tiktok) are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing
- Ensure all posts, photos, text, stories, highlights, bios etc. align with company vision and image
- Influencer marketing
- Reporting and Analytics: Utilize Google DataStudio for performance reports
- Create and document the digital marketing processes (including SOPs, Templates, FAQs)
Content
- Ensure that story telling is correctly applied on all digital touch points managed and adherence to group branding
- Monitor the groups online reputation
- Ensure appropriate content developed and maintained for all digital channels
- Manage the contract photographer, inhouse graphic designer and other resources in order to ensure brand and campaign appropriate content is developed
- Structured storing of images in library
- Release forms for all third party content i.e. models & photographers
- Give clear brief on content for design of posters and advertisements for use in local, international, and digital press
- Ensure quality of the above according to brand principles
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