Customer Marketing Analyst

7 months ago

Randburg, South Africa PikUniq Full time

**Position**: Customer Marketing Analyst

**Location**: Randburg, Gauteng

**About the role**: An international Digital Agency, working on client’s marketing campaigns, is seeking a motivated Customer Marketing Analyst to craft targeted customer journeys across channels.

**Responsibilities**:

- Full Marketing Spectrum: Immerse yourself in all stages of developing, implementing, and measuring targeted cross-channel customer communication strategies.
- Global Reach: Work with a leading brand across: continents and diverse target markets, leveraging best-in-class technology and collaborating with seasoned professionals.
- Continuous Learning: Embrace a diverse role. Learn the business from the ground up while mastering data-driven marketing techniques. This is far from a "one-trick pony" position One day you’ll identify customer segments and tailor product recommendations, the next you'll be setting up campaigns, and then analysing results to refine them for maximum impact.

**Requirements**:
**Minimum requirements**:

- 3+ Years of Experience: We're looking for someone with a solid foundation in analytics.
- Qualification: A degree in Science, Mathematics, Engineering, Data Science, Data Analysis, or a similar field is mandatory. A postgraduate qualification is a plus.
- Marketing Know-How:

- CRM Analytics: Experience with customer targeting, selection, campaign setup, and measurement are essential
- Client Communication: You'll have the confidence to work directly with and present to clients at all levels.
- Team Player: Collaboration across a diverse team is key to Our success.
- Problem-solving Prowess: Approach challenges with an innovative mindset and a commitment to finding solutions.
- Accuracy Matters: This role demands high levels of attention to detail and meticulousness.
- Adaptability is Key: Thrive in a dynamic environment where you’ll seamlessly switch between strategic thinking and operational tasks. e
- Data Powerhouse: Analyse data using Python or R, while remaining proficient in SQL and Excel.
- Data Visualization Skills: You can effectively unicate insights using data visualisation tools like PowerBI, Tableau, or Excel.
- Advanced Analytics: While not essential, prior experience with data cleansing, data validation, and developing machine learning models for large datasets is a major advantage.
- Bonus Points: Experience with customer communication tools like Braze, mParticle, and Amplitude is a plus.

**Skills**:

- SQL
- Excel
- Power BI
- Tableau
- Python
- Data Analytics
- Data Visualisation
- Campaign setup
- CRM Analytics

**Benefits**:
**Remuneration**: R500 000 - R600 000 p.a

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