Group Marketing and Enablement Manager

2 days ago


Sandton, South Africa Ellahi Consulting Full time

**Job Purpose**:The Group Marketing and Enablement manager help to define best practices from a digitalmarketing and marketing perspective and create a center of excellence for the dealerships toconnect to and leverage. They study the evolving customer base and the automotive retailmarket in the area to develop effective plans and strategies to drive commercial value.

**Requirements**:

- Relevant qualification
- 5+ years of experience in a similar role
- Automotive industry experience
- Take a lead from the group strategy developed by the Digital Executive and develop the implementation plan, milestone etc
- Alignment and Frequent engagement with digital transformation executives.
- Establishes marketing goals to ensure market share and profitability;
- Strong relationship with marketing administrator (Brand and OEM)
- Co-ordinate the dealership's advertising and promotional activities including digital and traditional.
- Reporting on key group projects
- System adoption in the dealerships;
- Playbook adoption in all campaigns;
- Benchmarking, viewership, profiles etc
- Develop social media standards for all dealerships and implement best practice with marketing administrators (OEM and brand) as well as the panel of digital agencies.
- Develop programs to orientate around the systems at group level
- Co-ordinate the panel of digital agencies to service retail requirements of the dealership.
- Co-ordinate marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services;
- Engage with data analyst - dashboards etc + align to data analyst strategy and support efforts in driving growth
- For centralized campaigns - works with brand agency to create and prepare all print

advertising, radio and TV commercials, billboards, direct mail pieces, news releases and stories.
- Communicates marketing efforts to all marketing administrators (Brand and OEM)
- Researches, analyses and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
- Communicates with marketing administrators (Brand and OEM) to keep abreast of customer attitudes, demographics, buying habits etc.
- Communicates with marketing administrators (Brand and OEM) and customers to determine their needs and interests.
- Evaluates market reactions to advertising programs, media placement, and merchandising policy. Provide this feedback to digital executive
- Seeks out and uses industry sources and consumer information.
- Develops surveys and other marketing tools.
- Tracks marketing results to be certain that marketing objectives achieve best practice and take corrective action when necessary.
- Attends monthly manager’s meetings.

**Salary**: R550,000.00 - R800,000.00 per year



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