Paid Media Manager

1 week ago

Cape Town, South Africa Incubeta Full time

The Paid Media Manager will be spending our clients’ digital budgets wisely within the real time bidding (RTB) environment. Paid Media Managers are required to know where best to buy inventory / online audiences for clients using demand-side platforms and ensuring that client goals and ROIs are met.

**SO WHAT IS A Paid Media Manager?**

Paid Media Managers are responsible for maximising our advertisers’ digital budgets according to their required goals. In the context of Display advertising, Paid Media Managers will be responsible for defining / creating digital RTB strategies, implementing this in platforms, and spending a predetermined budget - all to ensure the client’s digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies, and at what price, as well as what inventory / audiences / programmatic strategies will be successful for a campaign.
- Closely interacts with other Paid Media Managers, Team Leads, Client Services, in-market Consultants and the Media Strategy team.

**KNOWLEDGE AND EXPERIENCE**

**IMPERATIVE**
- Must have a passion for digital marketing
- Minimum of 3 years’ experience in buying media via Google Display & Video 360 (DV360)
- Experience working on Google Campaign Manager
- Experience with Google Analytics4 and how to implement & interpret data
- Experience with Microsoft Excel and Google Sheets
- Experience with Google Lookerstudio dashboard reports
- Experience in management of digital accounts with a ROI focus
- Experience in managing digital campaigns with branding and performance-driven goals
- Experience with managing digital campaigns for video & mobile
- Must know how to work with budgets and how to allocate them effectively across different types of online media
- Ability to troubleshoot tech issues within buying platforms and present solutions
- Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
- Ability to analyse campaigns & implement strategy based on findings
- Ability to conduct post-campaign analysis and to present that to country teams / client
- Ability to build reporting templates
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work closely with other team members & consultants to take direction with campaigns
- Very diligent - staying on top of the details
- Ability to succeed in a fast-paced, entrepreneurial environment
- Strong organisational and time management skills
- Excellent written and verbal communication skills

**ADVANTAGEOUS**
- Experience with Amazon DSP and Marketplace
- Bachelor's degree or diploma in Marketing
- Experience across other real-time buying platforms (e.g. Criteo, Xander, TheTradeDesk)
- Experience with other ad servers (e.g. Sizmek, Adform)
- Experience working on Paid Search (Google Ads and Microsoft Ads) and Social Platforms (e.g. Facebook, Instagram, LinkedIn, SnapChat, TikTok)
- Experience with working in a SSP or exchanges
- Third-party Ad verification reporting knowledge (IAS, Double Verify, Moat etc.)
- Experience within the Affiliate / Lead Generation sector
- Experience with Google Slides and Docs
- Experience within Google Tag Manager 360 or any other tag management tool

**DESIRED CHARACTERISTICS**
- Attention to detail - this is key
- Good technical communicator - be able to turn complexity into simplicity
- Autonomous, proactive and resourceful
- Self-motivated and driven individual
- Cool under pressure
- Being able to take direction & working closely with team members & consultants
- Being able to share knowledge with the team

**TASKS**
- Employ Strategic Campaign set-up with sufficient research, working closely with internal & external consultants, account managers and clients
- Following direction given by country consultant, when applicable
- Build and traffic campaigns in DSP platforms including desktop, mobile, video
- Ensure best practice RTB & buying techniques are employed at all times
- Working closely with Campaign Manager (CM) tech team to ensure seamless integration with full GMP stack clients
- Being able to troubleshoot issues within CM and presenting solutions
- Analyse campaign performance and make recommendations for optimisation
- Regular review of performance of campaigns across revenue, performance and pacing
- Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
- Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
- Ensure all correct revenues and media costs are reported on a monthly basis.
- Being able to interpret data outside of programmatic & delivering holistic overview to client
- Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does Paid Search influence performance on Display and vice versa?
- Proact

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