Sales Manager and Marketing Specialist

3 weeks ago


Cape Town, South Africa A24 Group Full time

**About Benguela Cove**

Benguela Cove was one of the "Worlds Best Vineyards in 2023, the wine estate nestled just outside of Hermanus, known for its luxurious offerings, including our Tasting Room, Winery, Wine Events, Restaurant, Concerts, Adventure Golf, and 5-star villas. Our estate offers a blend of elegance, natural beauty, and adventurous spirit, catering to guests seeking exceptional experiences.

**Job Overview**

Key Responsibilities
- **Event Conceptualization**: Craft unique and engaging concepts for events across various parts of the business, including but not limited to our Tasting Room, Wine Events, Restaurant, and Adventure Golf. Your creativity will be the driving force behind memorable experiences that attract and delight our guests.
- **Marketing Strategy**: Develop and implement comprehensive marketing strategies to promote our offerings, with a special focus on our 5-star villas. Your innovative approaches should resonate with our target markets and set us apart in the competitive tourism landscape.
- **Direct Sales**: Utilize your persuasive sales skills to directly engage with agents and tour companies, selling them on the unique experiences Benguela Cove offers. Your ability to connect and build lasting relationships will be key to expanding our reach and clientele.
- **Collaboration and Coordination**: Work closely with the rest of the team to ensure the seamless execution of events and marketing campaigns. Your role will involve coordinating with entertainers, vendors, and internal departments to bring your visionary concepts to life.

**Requirements**:

- Proven experience in sales and marketing within the tourism/hospitality industry, ideally with a focus on luxury experiences.
- Exceptional creativity and event planning skills, with a portfolio of successful events and campaigns.
- Strong direct sales skills, with a track record of effectively selling to agents and tour companies.
- Self-starter attitude, with the ability to independently manage projects from concept to execution.
- Excellent communication and interpersonal skills, capable of fostering relationships with a diverse range of stakeholders.
- Car Driver

What We Offer
- The opportunity to work for a prestigious estate in the beautiful setting of Hermanus, while based in the vibrant city of Cape Town.
- A dynamic and creative work environment where your ideas can truly make a difference.
- Competitive salary and benefits package, commensurate with experience.

Join Us

If you are a visionary in the tourism sector, eager to make a significant impact and drive success for Benguela Cove, we would love to hear from you. Please submit your CV and a cover letter detailing your relevant experience and why you are the perfect fit for this role.



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