CRM: Direct Marketing Specialist
6 months ago
**Requirements**:
- A Relevant Tertiary Qualification
- 5 years’ experience in direct and digital marketing ideally in a similar industry
- Strong background in customer acquisition, re-engagement and retention strategies
- Strong understanding of the marketing mix and where direct marketing fits within this
**Responsibilities**:
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
- Ensuring the CRM platform works seamlessly across the organisation and captures all required information at key points in the customer life cycle
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
- Working closely with all departments to ensure that CRM works effectively for all aspects of the company
- Developing testing strategies (A/B testing) for all aspects of CRM to ensure the most effective approach for the company and its products
- Devising direct marketing campaigns in line with the organisation’s marketing strategy and business objectives
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability
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