CRM Associate
4 days ago
The Global Talent Co. is seeking a highly skilled CRM Associate to manage our email marketing campaigns and CRM activities. As an E-Mail Marketing CRM Associate, you will play a vital role in driving customer engagement and retention.
Campaign Management: Develop and execute daily email campaigns in Salesforce Marketing Cloud, targeting various customer segments.
Planning & Organization: Establish a campaign calendar and testing strategy to ensure seamless execution of marketing activities.
Creative Collaboration: Collaborate with brand and creative teams to design and refine email content, utilizing your design expertise to enhance visual appeal when necessary.
Testing & Optimization: Conduct A/B tests (content, segmentation, offers, copy) and analyze results to enhance campaign effectiveness and customer profitability.
Performance Reporting: Provide key performance metrics and actionable insights to drive continuous improvement.
Cross-Functional Collaboration: Partner with Growth and Product teams to develop innovative experiments and enhance CRM strategies.
Process Improvement: Identify opportunities to streamline CRM processes and enhance engagement outcomes.
To excel in this position, you should possess:
- Educational Background: Bachelor's degree in Marketing, Business, or Economics with excellent academic records.
- Professional Experience: 2-4 years of experience, with hands-on knowledge of Salesforce Marketing Cloud and user journey development.
- Technical Proficiency: Familiarity with SQL, Figma, and Photoshop to execute and enhance campaigns.
- Analytical Skills: Ability to utilize Excel/Google Sheets for calculating metrics such as CAC and ROI, adopting a data-driven approach to decision-making.
- Creativity & Problem-Solving: Entrepreneurial mindset with a track record of developing innovative solutions.
- Organized & Efficient: Skilled at managing multiple projects concurrently and meeting deadlines.
- Data-Driven: Comfortable analyzing campaign performance and adjusting strategies based on results.
- Passionate About Pets: Dog lover with an understanding of pet parents' needs.
- Time Zone: Ability to work in sync with Eastern Standard Time business hours.
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