Direct Marketing Lead

12 hours ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:
To formulate tactical strategy and associated delivery plans related to multiple franchise or segment direct marketing and the achievement of direct marketing objectives through ensuring practice integration, effective management of specialist resource delivery and operational implementation across the direct marketing value chain

**experience and qualifications**:

- Minimum Qualification - Relevant Degree
- Preferred Qualification - Post Graduate Degree
- Experience - 5 to 8 years experience in a Marketing environment, of which 2 to 3 years ideally at management level
- Additional Knowledge - Sales strategies
- Marketing strategies
- Consumer behaviour
- Understanding of the role BTL and Direct Marketing plays relative to the Marketing Funnel
- BTL and Direct Marketing tools and leading practices
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
- Exceptional writing, editing, proofreading, and research skills
- Project management experience is an advantage
- Marketing regulatory requirements



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