Direct Marketing and Below The Line Head

2 weeks ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To formulate and position the multiple-franchise or segment direct marketing and below the line strategies; provide direction, expertise, advice and support in the development of direct marketing and below the line strategies and business aligned creative outputs that enable tactical translation and operational implementation**experience and qualifications**:

- Minimum Qualification - Relevant Post Graduate Commercial Degree
- Preferred Qualification - Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance
- Experience - 12+ year relevant experience in a matrix environment, of which 5 to 7 years ideally at senior specialist and / or executive level
- Additional Knowledge - Lead and guide testing and optimization in addition to directing broader analytic studies
- Highly proficient in A/B testing, and marketing program optimization
- Ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI
- Interpret data to create actionable insights and communicate those insights
- Keen understanding and appreciation of research and analysis and the well-informed insights that emanate from it
- Proficiency in databases and marketing automation and working knowledge of CRM systems
- Working with ROI and multi-channel attribution metric-driven models
- Highly proficient in Ms Word, PowerPoint, and Ms Excel, which are necessary in the creation of both verbally and visually engaging branding materials, reports, and presentations for the executive marketing and business leadership, function, collaborating personnel, relevant stakeholders, and external partners
- Demand generation marketing tactics and strategies
- Delivering the business results through multi-channel marketing management and KPI measurement.
- Sound understanding of direct response metrics and an ability to measure program/campaign ROI
- Excellent business acumen and solid financial grounding as well a proven and successful track record of developing and driving growth initiatives and identifying business opportunities in to develop strategies that capitalize on those opportunities.
- Advanced ability to draw reports and deliver presentations to senior leadership, executives, and regular stakeholders to facilitate appropriate strategy decision-making across the business
- Strong financial analysis and modelling skills to perform financial analyses for the purpose of assisting in the exploration of strategic options, the development of creative solutions to complex issues, and for the support of decision-making
- Formulate advanced concepts and solutions that demand a high degree of, creativity, innovation, technological expertise, and ingenuity
- Excellent judgment and creative problem-solving skills
- Deep understanding of customer mindsets and barriers to marketing and subsequently offering the creative and sustainable solutions aligned to customer need
- Experience managing a marketing team from the conceptualization of a strategy to its close
- Ability to adapt quickly to complex and occasionally ambiguous situations using advanced problem-solving skills
- Knowledge of working in a leadership position of a business where duties involved developing business impacting marketing strategies (brand value, brand love, bottom line) that heavily leverage digital channels, platforms, and technologies in facilitating effective brand marketing programs and messages, preferably working in the position of Head direct marketing or below the line in a similar corporate environment or Digital Department Head in an agency


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