CRM Casino Specialist

6 hours ago


Johannesburg, South Africa Be Different Recruitment Full time

Gauteng, JHB - Northern Suburbs
- (Market related)

Our client a strong and established global betting company is urgently looking for CRM Casino Specialist with strong background in Online Casino industry to join a team of great professionals and be responsible for strategic marketing communication and approach per segment for customers from RSA and other Sub-Saharan countries.

Key qualities needed are attention to detail, ownership on projects, flexible working approach, decision making based on results and tests.

**In order to be considered the following is required**:

- 2+ years of experience in a similar CRM role
- Online Casino industry understanding and experience in the South African market is a must
- Experience with tools like: Smartico, Solitics, Marketo, Eloqua, Acoustic (or other similar tools) would be of help
- Basic HTML understanding is recommended
- Passionate about marketing
- Verbal and written fluency in English
- Skills in problem-solving with serious attention to detail
- Proactive, team-oriented, organized individual

**Responsibilities**:

- Manage the process for customer communication across key engagement channels
- Define and analyze client segments and create custom optimization plans, getting the right message to the right client at the right time
- Coordinate all campaign related activities with the responsible internal and external stakeholders, e.g. planning, segmentation and campaign evaluation
- Work closely with other members of the marketing, product and design teams across the business to improve customer communication to engage and retain clients
- Bring a test and learn, data-driven approach to customer relationship marketing, executing a plan based on lifecycle, client value, product engagement and more
- Analyze and constantly improve current campaigns

Information displayed above not limited to advertisement.
- For more information please contact:

- Alicia Motsugi


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