Digital Brand Manager

2 weeks ago

Johannesburg, South Africa Platinum Engineering Recruitment Specialists Full time

**DIGITAL BRAND MANAGER**

**Main Purpose of the Role**:

- Leading digital brand experiences across all company brands. Driving growth in brands and product lines by moving physical, traditional brand management processes to digital.
- Overseeing rapidly changing digital sectors relating to mobile platforms, social media and internet-based marketing.
- Leading brand communications, continual enhancement of brand image, increasing brand awareness of all related Group brands.
**Internal Team Interaction**:

- Within own division and across organisation: exchange of information, advice, support, persuasion, negotiation
**External Interaction**:

- Suppliers, service providers, endorsees & ambassadors, dealers, customers, media: exchange of information, support, advice, persuasion
**Reports To**:

- General Manager: Marketing

**NO.**

**WHAT?**
**ACTIVITY**

**HOW?**
**TASKS TO BE EXECUTED**

**CRITICAL OUTCOMES REQUIREMENT**

**1.**

Digital Marketing
- Digital strategy and campaign conceptualization
- Paid media implementation: PPC, SEO, SEM and others: extensive knowledge and experience
Monitoring compliance of actual campaign results with planned indicators and strategies
- Curation and management of digital consumer experiences and brand story telling
- Curation & implementation of content marketing: all media blogs, articles, video, photography, keywords etc
- Management of social media marketing and social commerce across all brands
- Inbound marketing
- Digital agency management and review
- eCommerce and web development: overseeing platform build, maintenance and management of related agencies
- Consumer and competitor market research
- Media liaison and management

Maximise digital publicity generation and the leverage of all company brands in a digital space.

Maximise opportunities in support of brand image.

Positive relations with all relevant publics and social communities.

Heightened market awareness and loyalty.

Cost effective & viable digital initiatives. Management of related expenses.

**1.**

Brand
- Build strategy: implementation and planning
- Maintenance of brand integrity across all company marketing initiatives and communications.
- Monitoring the delivery of brand direction and recommendation of areas of improvement.
- The build and maintenance of a digital asset management system to optimize internal divisional workflows: divisional creative content storage systems.
- Creating and managing promotional collateral to establish and maintain product and company branding.
- Strategic placement of creative advertising across both traditional and non-traditional platforms. Negotiation of this placement with relevant media.
- Maintenance of budget for advertising spend.
- Assistance with the execution of brand activations and events in conjunction with the Marketing Operations Manager.
- Partnering with the Marketing Operations Manager for integrated marketing campaign planning and strategy development, campaign implementation as well as measuring and optimizing campaign content for this purpose.
- Thoughtful outreach to media influencers, celebrities and like-minded brands.
- Advising internal and external stakeholders on issues relevant to the brand.

Optimise brand share and market penetration.

Maximise brand exposure.

Positive relations with all relevant publics and social communities.

Effective marketing collateral creation.

Maximum publicity generation

**3.**

Content Creation
- Management of the creation of engaging, data driven content specific to the Southern African demographic and acquired company data sets.
- Development of content and sales tools to build brand awareness; to attract, win and retain clients through the customer journey and compelling brand story telling
- Engage current customers in lifestyle conversation and acquire new customers through lifestyle evangelization. Emerging Market planning and targeting.
- Management of graphic design, video editing and copywriting processes and roles to meet company objectives.

**4.**

Administration
- Establish a network of reliable suppliers and service providers.
- Keep records of meetings, agreements and discussions.
- Administrational support as required by the GM, including but not limited to: reports on digital and traditional media undertakings, budget preparation input.
- Quantitative reasoning: the justification of brand activities and spend through the gain of data. Ensure that relevant data is collected from all marketing initiatives.

Accurate and complete

Add value & capacity to division

**5.**

Leadership
- Ensure that the Brand and Communications team is actively and productively engaged.
- Provide input opportunities for all team members.
- Encourage, review and recognise performance of team members.
- Training of the marketing team with reference to digital marketing initiatives.

Team members are highly engaged, take accountability, deliver results and show increased delivery capacity.

**COMPETENCI

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