Digital Brand Manager

2 weeks ago


Johannesburg, South Africa Ad Talent Africa Full time

**Looking for a creative, consumer-minded brand-building Digital Brand Manager, with solid FMCG industry experience, who is able to work from Franschhoek/Stellenbosch in the Western Cape.**

**QUALIFICATIONS & EXPERIENCE REQUIRED**:

- Demonstrable experience leading and managing SEO/SEM, writing ability, strategic thinker, marketing database, social media;
- Solid knowledge of website analytics tools, (e.g.: Google Analytics, Hootsuite Enterprise etc);
- Experience in setting up and optimizing Facebook Ad Campaigns with the knowledge to oversee Google, LinkedIn & Twitter;
- Experience in managing social media complaints and proactive engagement campaigns;
- Experience in managing Web Development Builds with the ability to inform UX/ User Experience and CRM Journeys;
- Strong Analytical skills and data-driven thinking;
- Up-to-date with the latest trends and best practices in online marketing;
- Social media tools:

- Understanding and experience of Business Manager through the Facebook Platform;
- Understanding of Pixels and remarketing through social channels
- Understanding ADS Manager and implementation;
- Understanding Messenger Platforms and how to build one-to-one relationships through direct channels i.e. Whatsapp for Business.
- Knowledge of CMS platforms: WordPress, WooCommerce, Shopify
- Knowledge working in Social Enterprise Tools: Hootsuite and Meltwater.

**RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO**:

- Strategically plan and execute all web, SEO/SEM, Marketing database, social media communication plans;
- Grow our premium digital presence through paid media, PR and influencer marketing initiatives.;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on these insights;
- Present new and creative digital and brand growth strategies;
- Drive proactive engagement opportunities online alongside Social Media Intern and Consumer Experience Team;
- Collaborate with Marketing Managers to co-develop Through the Line campaigns;
- Identify and manage agencies and other vendor partners;
- Evaluate emerging technologies and lead adoption if appropriate;
- Crafting, implementing and managing the digital strategy for the brands including web, social media and online retailers such as Takealot, Bottleshop etc;
- Manage brand websites, and the traffic levels to these sites through Google Analytics and Webmaster Tools;
- Conceptualize all e-commerce offers and campaigns, collaborate with retailers where relevant to broaden reach and exposure.

**PERSONAL ATTRIBUTES REQUIRED ARE**:

- Executional excellence
- Excellent creative/design/ art direction sense
- Ability to multi-task and attention to details
- Administration management skills
- Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and

consumer minded brand builder


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