Digital Marketing Specialist

2 weeks ago

Johannesburg, South Africa Boikago Group Full time

**Job Details**:

- Department Marketing- Minimum experience Associate- Company primary industry FMCG- Job functional area Marketing- Salary R600 000 - R750 000 per annumA well known PET food manufacturing company based in JHB North is looking for a Digital Marketing Specialist / Brand Manager.

**PURPOSE OF THE ROLE**

This position is a multidisciplinary role, that incorporates consumer insights in marketing and product introductions decisions that allows effective through-the-line execution with a heavy focus on digital marketing. It is a collaborative role that requires creativity, excellent communication skills, project management, ability to work on multiple campaigns simultaneously and a passion for building the best digital marketing and eComm channel.

**TASK DESCRIPTION**

Digital Marketing and eCommerce
- Maintaining social media presence across all digital channels
- Create consumer database and development of consumer retention initiatives
- Analise and provide recommendations/ data insights from:

- SEO and Google Analytics
- Social media platforms growth and campaign performance
- eCommerce channel store performance
- Maintain social media platforms and engagement, drive brand awareness and foster engagement through unexpected and surprising conversations. Monitor and manage influencers and related campaigns and develop loyal consumer database.
- Manage product portfolio, with the Product Lifecycle Management Specialist, across all eCommerce platforms to maximise growth from the channel
- Support implementation of bundle-deal and other promotions and develop strategies to generate interest in bundle / promo products, in order to drive sales
- Ensure the delivery and management of content, product information and day-to-day management of the website
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Evaluate end-to-end consumer experience across multiple channels and consumer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where Appropriate Brand Management
- Input into the marketing strategy and development in annual brand plan as well as integrated activity calendar
- Own the marketing calendar and work with relevant parties to align and execute activities.
- Collecting, analysing and reporting on campaign performance and product launch ROI
- Insights and proposition development for existing and new product launches
- Ensure brand consistency across all collateral created (digital and print)
- Review of product portfolio to ensure the right product mix to meet consumers total pet care needs and identify opportunities for new product introductions to grow the brand volume share.
- Develop and manage the implementation of the integrated activity calendar across digital and formal channels, coordinate with PLM & KAMs, KPI tracking and reporting.
- Development of consumer insights and translation into propositions for brand, product categories and future new products to ensure a commercially exploitable opportunity.
- Refine consumer profiles and adapted communication based on market opportunities.
- Brief in research requirements based on brand gaps, equity, product and category U&A and new product proposition development.
- Deep understanding of NPD stage and gate processes, business case and P&L development.
- Understand, review and development of the consumer experience across online and offline channels, and touchpoints to develop step change initiatives for continuous improvement in identified metrics.
- Manage marketing budget and optimising spend to ensure alignment with target consumer profiles and identified metrics. Support in trade marketing development
- Support KAMs and Consumer Advocacy Manager in the development of trade marketing plans
- Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
- Competitor commercial activity review in the category for detecting business opportunities and potential threats for the brand

**MINIMUM REQUIREMENTS**
- A tertiary qualification in Marketing or equivalent is essential
- 3-5 years' experience in a similar role at a retail environment
- Demonstrable experience in integrated brand and marketing campaigns across all consumer touchpoints (from SEO/SEM, social media and/or display advertising campaigns, POS, Print, Radio, OOH and eCommerce)
- Proven working experience in brand management and digital/ social marketing (SEO, Google Analytics, content creation, paid online media)
- Insights and proposition development experience and exposure to consumer research (quantitative & qualitative)
- Highly creative with experience in identifying and developing business objective into consumer relevant integrated marketing campaigns.
- Creative approach to data analytics and strong business acumen

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