Junior Digital Brand Manager

4 weeks ago


Johannesburg, South Africa Rory Mackie & Associates Full time

**Overview**:
**Responsibilities**:

- Work with various teams and stakeholders across capabilities to execute a comprehensive and measurable digital marketing strategy in an omnichannel approach (across all paid, earned, shared and owned channels)
- Set success metrics and measure results across all digital platforms and initiatives
- Interpret, and translate results from digital marketing activities into key insights
- Use data visualisation techniques to effectively report on the success of campaigns and initiatives
- Identify opportunities to drive product uptake and entrenchment through our digital channels
- Use behavioural insights and analytics to drive client acquisitions and entrenchment
- Communicate our value proposition to the business and relevant stakeholders
- Sales enablement; develop tools, collateral and presentations to support the business in achieving sales targets
- Maintain brand guidelines and integrity
- Manage timelines, expectations and relationships
- Sourcing, curating, and crafting content (text, visual, long form, video, infographics, social etc.)
- Support the wider team with events, gifting and other marketing or non-marketing related tasks

**Requirements**:

- Minimum of 3 - 5 years’ relevant digital marketing experience in the financial services sector
- Formal marketing qualification (degree or diploma)
- Strong understanding and passion for digital marketing (across all channels)
- Working knowledge of digital marketing analytics, analysis, and interpretation (preferably in Adobe)
- Exceptional communication skills and the ability to craft engaging written and visual messaging optimised for digital channels and audiences
- A keen interest to learn/understand new systems, platforms and technologies by independently seeking advice and guidance
- The ability to analyse relevant information and make informed decisions
- Project management skills
- Proficient in Microsoft Office: Word, PowerPoint, Excel and Outlook
- Basic layout skills in Word and PowerPoint, with a keen eye for consistency and design



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