Growth Manager, Ssa
1 day ago
Marketing- Subscriptions- At Spotify, we're passionate about providing the right music for every moment. We've connected millions of people to their favourite songs and built a service that people use to discover and share music they love.
Location
- Johannesburg
Job type
- Permanent
- The role will be based in our Johannesburg office in South Africa, but can also be remotely based in Nigeria, and will require travel to other Spotify offices and regional markets. The team is part of the bigger Freemium Business Unit, with the mission to bring Spotify to more users across the globe.
What You'll Do:
- Your mission will be to implement and run initiatives to increase both free and paid user base:
- Your primary objective is to drive more subscribers in the region, but you will also look at engaging and retaining our free users
- You will also look at growing Premium awareness and consideration, through paid media campaigns, in collaboration with our consumer marketing team
- You are responsible for understanding customer, industry, and competitor trends/behaviours in the region (macro, external, internal). Based on that, you will identify growth opportunities
- Additionally, you will optimize subscriber growth along the whole conversion funnel - from onboarding to migration, and retention. You work with global internal teams and selected external partners to drive those initiatives
- You will work closely with other teams, especially local consumer marketing, Artist and label partnerships, and business development. You will also work with the wider Freemium team, based across the globe, to address challenges in conversion, payment, engagement, retention, etc.
Who You Are:
- You have 4+ years of working experience with at least two years of relevant industry experience in an online consumer business (streaming services, e-commerce, online media, or a tech start-up)
- You have worked on digital marketing campaigns and CRM before
- Good knowledge and insights into the Subsaharan Africa (digital) consumer market and media landscape
- You are comfortable working remotely with other team members, but even so, manage to stay in sync and influence internal partners by being an excellent communicator
- You have a proven record of leading and implementing projects independently and getting things done in a cross-functional organization. You will not always have direct control of all the resources, but you still get the job done
- You hold a Bachelor's Degree or a similar degree from a top-ranked school
Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
- Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
- Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
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