Director Omni-channel Marketing Em

6 months ago

Cape Town, South Africa Adidas Full time

**Purpose & Overall Relevant for the Organisation**:

- Directly contribute to the growth, elevation and activation of all retail channels (Own Retail, Franchise and Wholesale), by planning, developing and enabling exceptional consumer experiences, campaign activations and in-store / mall activations across Emerging Markets.**Key Responsibilities**:

- Lead and be the point of contact for brand HUB functions in the local office.
- Pre-season and in-season retail calendar planning support and management
- Drive market campaign prioritization with brand leadership per season
- Manage market category, local, cultural, and commercial moments mapping seasonally.
- Create and define market DTC and WHS calendars in line with Global & EM Brand Planning.
- Manage the creation of market relevant VM principles and directives by retail concept per campaign.
- Manage preseason VM guidance in collaboration with CTC and DTC Merchandising
- Create and lead the VM Champ framework and activation.
- Develop and secure tactical VM & ISC tools to drive efficiency in planning and execution, delivering impactful consumer experiences at scale.
- Manage the planning and creation of retail activations and brand / commercial campaigns including local tools development.
- Develop best practice processes, standards and operational plans for all doors to support the implementation of ISC standards and guidelines.
- Provide detailed input on ISC mapping per campaign.
- Manage the digital content mapping on the consumer journey per campaign.
- In collaboration with horizontal comms brief and create seasonal commercial and promotional toolkits to support clusters net sales ambitions.
- Manage campaign activation reporting per campaign within the E2E process
- Concept and consumer experience management
- Manage new and renovated store opening layouts and planning
- Manage capacity planning for all new stores in collaboration with country clusters
- Provide recommendation on all fixture and fitting ordering
- Enable close collaboration with market and cluster SD, VM planning / execution teams
- Manage external agencies and any centralization models impacting retail

**Key Relationships**:

- Global retail activations
- Global concept and visual merchandising
- Emerging Markets Omni-channel
- Emerging Markets Brand Planning
- Emerging Markets BU Directors
- Emerging Markets Brand Activation
- Emerging Markets DTC Excellence and Merchandising
- Country cluster Omni-channel leads
- Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
- Country cluster Retail activation
- Country cluster Visual Merchandising

**Knowledge, Skills and Abilities**:

- Strong leadership enabling team engagement and development within a high-performance environment
- Leading and managing a diverse team (incl. remote management) and the local Brand HUB team
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions and support functions, as well as different organizational levels (Global, Market, Country cluster)
- Strong industry knowledge, across divisions—footwear, apparel and accessories
- Budget management
- Advanced user of MS Office suite of products
- Experience across Global, market and country organization preferred

**Requisite Education and Experience / Minimum Qualifications**:

- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- 8+ years of Sales, Marketing and/or communication experience
- 4+ years of experience of leading a team

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Director Omni-Channel Marketing EM- BRAND:
- adidas- LOCATION:
- Cape Town- TEAM:
- Marketing & Communications- STATE:
- WC- COUNTRY/REGION:
- ZA- CONTRACT TYPE:
- Fu

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