Senior Manager Sports Marketing

4 months ago

Cape Town, South Africa Adidas Full time

**Purpose & Overall Relevance for the Organisation**:

- Lead the development strategic oversight of EMS local Sports Marketing (SPOMA) and Culture Marketing (CUMA) and deliver plans for Football, Running, Outdoor, Training and Specialist Sports (SPSP). This entails leveraging key athletes and brand partners to deliver strong local adidas brand visibility and activation presence.**Key Responsibilities**:

- Develop and deliver a strategic plans for SPOMA and CUMA approach in EMS.
- Lead in identifying and signing the best current and next generation athletes across football, running, outdoor, training and specialist sports in EMS.
- To service athletes, partners and federations including negotiating and maintenance of contracts.
- Act as liaison between players, athletes and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.
- To develop and manage contracted players and athletes seeding program.
- Track contractual appearances and encourage optimal social media presence of adidas amongst brand partners.
- Share knowledge and insights of the industry landscape to improve cross functional teams’ understanding of the broader sporting landscape in the EMS.
- Provide input into local marketing strategy based on global guidelines and regional insights.
- Recommend and participate in the planning for future adidas projects and partnerships.
- Evaluate purpose-related synergies between contracted partners and adidas.
- Work closely with the Brand Activation managers to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.
- Facilitate promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
- Comply with Contract Agreement Form (CAF) procedures and P&L construction for new partners or renewals according to sport marketing strategy.
- Responsible for management of Global Sports Marketing Budget and monitoring Sports Marketing financials (costs, return of investment, planning).
- Lead and manage consolidated view on partner portfolio across Spoma and CUMA (dotted reporting line from CUMA team)

**KPI’s**:

- adidas share (FTW) of successful athletes in key sports.
- partner social media content positively featuring adidas
- EMS Brand Health KPIS (SoS)
- Growth of Performance Categories Market Share within the EMS.
- EMS Net Sales, Category growth, full-price sell through and DTC/E-com traffic.
- MWB compliance.

**Key Relationships**:

- EMS Brand Activation, EM + Global Sports Marketing, PR, Legal, Agencies, Partners and Athletes.

**Knowledge, Experience and Capabilities**
- Extensive knowledge and passion for sport
- particularly football, running, outdoor, training and specialist sports in EMS.
- Strategic influence
- ability to identify and convince potential brand partners
- Ability to build and maintain key industry and high-profile relationships.
- Strong EQ- empathy to best service needs of top athletes in a supportive, respectful, and compassionate manner.
- Integrity to best honour the interests of adidas and brand partners.
- Ability to exercise independent judgement and decision making.
- Ability to network, influence and leverage internal and external partners.
- Proficiency in MS Office (Word, Excel, Outlook).
- Strong organization bias - attention to detail in tracking key KPIs, commitments
- Impressive oral, written, and presentation communication skills.

**Required Education and Experience / Minimum Qualifications**:

- University degree in business, ideally with marketing and sales focus.
- Minimum 5 years of Brand and Sports Marketing Experience with an agency or client side consumer goods company.
- Fluent written and spoken English language skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Senior Manager Sports Marketing- B

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