Paid Media Manager

2 months ago

Cape Town, South Africa Incubeta Full time

**So what is a Paid Media Manager?**

Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media managers. They must therefore be able to communicate effectively and manage internal and external client expectations. This position is one of the few around South Africa and will be a major step in your career.
- Works closely with Consultants on strategic digital strategies
- Closely interacts with Account Management teams

**Knowledge and experience**

**IMPERATIVE**
- Must have a passion for digital marketing and wanting to build a career within the digital space
- Minimum 3 to 5 years experience in running campaigns across social platforms
- Experience in managing digital campaigns with performance driven goals
- Experience with managing digital campaigns for video & mobile
- Must know how to work with budgets and how to allocate them effectively
- Ability to troubleshoot tech issues within social platforms and present solutions
- Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
- Ability to analyze campaigns & implement strategy based on findings
- Ability to conduct post-campaign analysis and to present that to Commercial teams / client
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work closely with senior team members & consultants to take direction with campaigns
- Very diligent - staying on top of the details
- Ability to succeed in a fast paced, entrepreneurial environment
- Strong organizational and time management skills
- Excellent written and verbal communication skills

**ADVANTAGE**
- Experience working in a Media Agency within PPC/Google Ads/Search
- Experience within Google Campaign Manager (CM) and DV360
- Experience within the affiliate / Lead Generation sector
- Experience within Google Tag Manager 360 or any other tag management tool
- Experience in management of digital accounts with ROI focus (ecommerce space).
- Experience with Google Analytics and how to implement & interpret data
- Ability to build reporting templates which is suited for client

**DESIRED CHARACTERISTICS**
- Good technical communicator - be able to turn complexity into simplicity
- Passion for online advertising technology
- Autonomous, proactive and resourceful
- Self-motivated and driven individual
- Cool under pressure
- Being able to take direction & working closely with team members & consultants
- Being able to share knowledge with team

**Tasks**
- Employ Strategic Campaign set up with sufficient research and following direction given by Consultant
- Analyse campaign performance and make recommendations for optimization
- Regular review of performance of campaigns across revenue, performance and pacing
- Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Consultants
- Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
- Ensure all correct revenues and media costs are reported on a monthly basis
- Ensure all administration is accurate and up to date
- Being able to motivate oneself & to continue self development

**Collaboration with Client Manager (Commercial team)**
- Close daily collaboration with consultants & client manager to understand client’s goals and needs, communicating campaign metrics and performance as needed
- Campaign performance analysis and presentation to client manager and / or consultant for all campaigns
- First level of troubleshooting and triage on technical and performance related issues

**Key competencies and work ethic**
- Exceptional communication skills both written and verbal
- Display professional and example behaviour at all times
- Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
- Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses, but focus on finding solutions.
- Gets the job done with a can do attitude
- Displays honesty and integrity at all times
- Be accountable for their actions even when making mistakes
- Show respect for the people around them, no matter what their role or situation.
- They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagu

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