Paid Media Manager
6 months ago
**About our client**:
Our client provides unique marketing solutions developed specifically for emerging markets. By layering real-world consumer data and machine learning propensity models with platforms such as Facebook and Google’s behavioural data points, their licensed technology provides clients with automated access to market intelligence that is easy to use, easy to control and even easier to understand.
Package: R25 000 - R30 000/Month
Offices located in Southern Suburbs, Cape Town
**Position Overview**:
**Responsibilities**:
- Plan, create, and execute media campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, and Meta Ads to drive sales and quality leads.
- Effectively manage and allocate paid media budgets to ensure optimal performance and ROI.
- Monitor campaign performance and conduct regular data analysis to identify trends, insights, and areas for optimisation.
- Generate comprehensive reports and provide actionable insights to stakeholders, making data-driven recommendations for future campaigns.
- Collaborate cross-functionally with developers, data engineers, account directors, and other teams to integrate campaigns effectively and troubleshoot any issues.
- Stay abreast of industry trends and best practices in paid advertising and organic content creation and incorporate them into campaign strategies.
**Requirements**:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of proven experience in paid media management, with a focus on optimising campaigns for sales and quality leads.
- Proficiency in advertising platforms such as Google Ads and Meta Ads.
- Strong analytical skills and experience with tools like Google Analytics, Looker Studio, and others.
- Excellent communication skills and the ability to articulate complex concepts clearly and concisely.
- Proactive mindset with a true passion for paid media management.
- Meta and Google certifications are preferred.
- Experience in advising account directors and troubleshooting poor-performing campaigns.
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