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Prospect Relationship Manager
3 weeks ago
**What's Involved?**
The PRM is in the driving seat for sourcing, generating, and building new business for the organisation. This means you are responsible for researching and identifying prospects, implementing the correct strategy for approach and manually nurturing the prospect until it is ready to pass onto the sales team.
You will need to be extremely proactive in pursuing new opportunities and strategic in your thinking and approach. As an PRM you'll frequently liaise with the likes of the Sales Director / COO, so commercial awareness and good business sense are essential.
You will need to be comfortable feeding back on how to optimize all areas of the business development strategy with a particular focus on strategies per Ideal Customer Profile (ICP), content effectiveness, decision makers and industry pain points.
**Responsibilities**
A PRM professional has three primary responsibilities:
- Researching and Identifying new prospects
- Building authentic relationships with prospects
- Manually nurturing prospects until they are ready to be passed onto sales
**When it comes to generating leads, day-to-day duties typically include**:
- Researching organisations and individuals online (especially on social media)
- Identify and qualify potential clients by understanding their business needs and pain points
- Build and maintain relationships with prospects and nurture them through the sales pipeline
- Schedule appointments and demos for our sales team with qualified leads
- Collaborate with the sales team to develop and execute targeted outreach strategies
- Utilize the CRM (Hubspot) and other sales tools (Linkedin Sales Navigator) to track and manage prospecting efforts and pipeline progress
- Participate in sales meetings and provide insights and feedback on the effectiveness of sales strategies
Those considering the role will need:
- 1-2 years of experience in a sales development / market research or outbound sales role
- Highly experienced with Linkedin Sales Navigator
- Proven track record of success in prospecting, lead generation or building relationships / communities online
- Excellent communication and interpersonal skills, with the ability to build rapport and establish relationships with potential clients
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines
- Experience working with CRM and other sales tools, such as Salesforce, Hubspot, or Pipedrive
- Bachelor's degree in business, marketing, or a related field
**Salary**: R10,000.00 - R13,000.00 per month
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