CRM Manager

12 hours ago


Johannesburg, South Africa Be Different Recruitment Full time

Gauteng, JHB - Northern Suburbs

(Market related)

Our client, the world leader in coffee machines, capsules and coffee accessories based in Randburg is urgently looking for a CRM Manager to collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to ensure an effective sales funnel.

Develop the consumer journey strategy, ensure the execution across channels aligns the market on a common Omni channel vision regarding customer experience and continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business growth.
**In order to be considered the following is required**:

- Proven work experience as a CRM Manager
- Background in customer acquisition strategies
- Knowledge of online marketing methods and best practices
- An ability to manage marketing projects end-to-end
- Strong communication skills along with a customer-oriented attitude

**Responsibilities**:
Develop and ensure execution of the consumer journey strategy across all channels:

- Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks
- Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C
- Formulate recommendations for the B2B consumer journey strategy (prospect, onboarding, retention) and CRM plan, whilst working in close collaboration with B2B
- Contribute to the marketing strategy to drive the performance of the different channels within the full consumer journey

Continuously improve the consumer experience:

- Analyse and design the Omni-channel consumer journey and consumer experience, based on Omni channel customer feedback and internal and external data and insights
- Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives

People & Performance Management:

- Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where team members collaborate effectively and understand their shared goals and purpose
- Build the culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism

Information displayed above not limited to advertisement.

For more information please contact:
Gabisile Gwebu


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