Digital Marketing Specialist

5 months ago

Cape Town, South Africa The Moorings Full time

Summary Sunsail and The Moorings are incredible brands offering customers unique holiday experiences out on the water. With over 50 years’ experience, we are the industry leaders in yacht charter. From independent sailing holidays to power yacht charters and all-inclusive crewed yachts, we strive to offer our customers a 5 star service. Operating across the globe, we pride ourselves on providing unforgettable memories that last a lifetime, with 20 + Destinations Worldwide, 5 Star Sailing Experiences, Loyalty Rewards, Full-Service Travel Assistance, Award Winning Catamarans and a Tradition of Excellence. The secret to our success within the yacht industry lies in our exceptional teams, we’re united by the same mission: to have fun while creating extraordinary experiences on the water.

Role Responsibilities

The Digital Specialist will drive online success for The Moorings or Sunsail Manage social media & PPC to generate leads & engagement. Collaborate with internal teams for marketing optimization. Support the Marketing Manager with online initiatives. It is vital the Digital Specialist ensures consistency in brand marketing and help reinforce the brand experience through relevant consumer touchpoints.

**Primary Responsibilities**:
Working closely with the Global Performance Marketing Manager, successfully deliver high quality traffic and lead generation and optimize customer conversion.

Manage The Moorings or Sunsails social media (organic & paid) and PPC accounts, through lead gen & organic and paid activity inclusive of language translations depending on the customer market.

Work closely with the CRM team on customer segmentation to help drive efficiency in targeting and messaging and to deliver lead generation and customer retention targets.

Monitor and report on metrics and suggest improvements to achieve our digital marketing goals.

Implement and optimize branded communications templates such display advertising, digital brochures and newsletters.

Work with the Creative Services Team to help to develop branded content to support key facets of the online customer journey, for example: video, photography, copy, maps and illustrations, customer testimonials and user-generated content.

Support agency relationships and other marketing activities as appropriate.

What We're Looking For

Digital Marketing experience (degree or equivalent) with strong written and verbal communication skills.

Proficiency in relevant languages (ideally 2+).

Social Media expertise (tools & B2C content creation).

**Bonus**: Experience with display marketing (PPC, Google Adwords), HTML/CSS, and basic graphic design software (e.g. Adobe Indesign).

**Customer focus**: passionate about the brand and adept at clear, professional online communication.

Our dedication to equity, diversity & inclusion

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations in a timely and confidential manner. Information received will be handled with the utmost discretion.

LI-CM1 #LI-HYBRID

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