Brand Manager

6 months ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

**ABOUT THE ROLE**:

- Define the strategic and tactical brand execution direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.
- Drive HyperionDev's overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.
- Own best practice product positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.

**RESPONSIBILITIES**
- Brand Strategy; you'll build and execute a brand marketing strategy to help improve the brand positioning of products in the local and international markets, with the goal to help Performance Marketing & University Partnerships achieve product-market fit.
- Establish Detailed Documentation; you'll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.
- Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Content Performance; understand what content works on which channels and how to generate large volumes of earned and unpaid traffic through smart channel mixing.
- Customer Research; build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.
- Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.
- Stakeholder Management; work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions marketing teams.
- Marketing Operations; efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.
- Performance metrics; support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.

**REQUIREMENTS**:
**_Minimum:_**:

- A Diploma in Business, Marketing or Communications field.
- At least 3 years of marketing experience in a high growth and digital consumer-marketing space
- 1+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope
- At least 1 year of experience marketing education-related products
- Deep understanding of digital marketing and marketing funnels
- Experience working in a marketing team with diverse skill sets
- Experience working with clients and partners towards creative alignment
- Experience with management of suppliers and 3rd party agencies
- A self‐starter who thrives in a fast‐paced environment
- Thorough understanding of various online and offline marketing funnels
- Excellent written and verbal communication skills.
- Detailed understanding of Social Media marketing, Comms and PR

**_ Preferred:_**:

- Degree in Marketing or Communications
- 4+ years of

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