Brand Manager

3 weeks ago

Cape Town, South Africa vida e caffe Full time

The Brand Manager will be responsible for the marketing, coordinating and implementation of all brand marketing activities. Their role will focus on achieving brand consistency, implementation of brand campaigns and overall brand awareness.

**DUTIES AND RESPONSIBILITIES**

**Brand Growth & Consistency**:
Responsible for the growth of the brand through effective campaigns that are aligned with the overall company objectives. Ensure the brand is accurately represented in the market and that the brand Corporate Identity is adhered to and correctly implemented.

**Events & Activations**:
Plan, organise and manage all events and activations, both on and off trade. Report to find relevant opportunities to showcase the brand and promote products.

**Key Partner Relationships**: Grow existing Key Partner relationships and identify prospective partners that are aligned with the overall company objective. These partnerships must grow new customer market segments.

**Media & Communications**: Grow PR relationships and exposure, manage Brand Ambassadors, Influencers and media relationships. Create lists and track all related efforts to generate quality earned media and sustainable partnerships.

**Campaign Management**: Coordinate and implement all brand campaigns. Ensure that campaigns are well executed within specific time frames and budgets and that brand campaign objectives are met and align with company strategy.

**International Store Marketing**: Assist the international store portfolio with store requirements and ensure compliance with brand guidelines.

**QUALIFICATIONS AND REQUIREMENTS**

Bachelors degree in Marketing or similar

Experience working in the Quick Service Restaurant (QSR), Food & Beverage, Fast Moving Consumer Goods (FMCG), Retail or Media Communications industries.

A minimum of 3 - 5 years’ work experience in the same role.

Proficient in Microsoft Office, Canva and social media platforms.

A passion for branding, marketing and communications.

An in-depth understanding of retail customer experience needs.

Able to understand target markets, trends and analyse competitors.

Creative and able to deliver value-based content via the correct channels.

Strong interpersonal skills with the ability to build and maintain relationships with business partners.

Effective written and verbal communication skills to engage with internal and external stakeholders.

Accurate with high attention to detail and critical thinking ability to identify and foresee potential challenges.

Logical with solid planning, organising and time management skills to ensure efficient execution of tasks /projects.

Strong data management and multitasking ability to manage high volumes of work in a fast-paced work environment.

Able to withstand pressure of multiple workloads and meet deadlines within a specified timeframe.

Able to work independently as well as within various teams to drive projects to completion.

**Job Types**: Full-time, Permanent

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