Brand Manager

2 weeks ago

Cape Town, Western Cape, South Africa Prestige Cosmetics Group Full time

Job Description:
Brand Manager Fragrances & Beaute

  • Business Stream: _Head Office
  • Role (Vacancy): _

Brand Manager:
Luxury Fragrance Brands

  • Division: _Fragrances & Beaute
  • Reporting Line _(Role reports to): _Marketing Manager
  • Location: _Cape Town, Observatory
  • Purpose of the Role: _


To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360̊ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.


  • Key Responsibilities: _

Business Performance

  • Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market
  • Be a custodian of the brand image in SA; ensures brand equity and brand integrity at all times
  • Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
  • Formulation of brand strategy and longterm growth plans
  • Analysis of brand strategy and performance and effect changes as needed
  • Sets brand planning calendar, coordinates crossfunctional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
  • Leads the development of strategies and objectives for building and executing yearround brand engagement through partnerships, social media, fan conventions, and other marketing vehicles
  • Using historical performance, accurately set annual wholesale budgets for the brands and formulate plans to alleviate any sales deficits
  • Effectively set global sell out targets for the brands with the sales team
  • Effective adaption of global strategies to suit the SA market and to meet the retailer's expectations
  • Effective and regular business reviews to ascertain challenges and opportunities
  • Monitoring of retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively
  • Distribution management and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels
  • Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting
  • Brand reporting

Stakeholder engagement and management

  • Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
  • Work with stakeholders to gain maximum exposure for the brand
  • Coordination and implementation of PR activity

Budget and Financial Management

  • Management of marketing budget
  • Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
  • Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs
  • Competencies_
  • Deciding and Initiating Action
  • Working with People
  • Writing and Reporting
  • Persuading and Influencing
  • Planning and Organising
  • Delivering Results & Meeting Customer Expectations
  • Adapting and responding to change
  • Coping with pressures and setbacks
  • Analysing
  • Entrepreneurial and commercial thinking
  • Skills_
  • Strong understanding of Brand management & Marketing concepts
  • Attention to detail
  • Proactivity, adaptability & flexibility
  • Multitasking
  • Strong interpersonal skills
  • Negotiation skills
  • Communication skills
  • Business acumen
  • Minimum Requirements/Qualifications_
  • Business/Marketing degree
  • 5 years relevant experience in the luxury/beauty industry
  • Digital marketing experience
  • Experience in launching new brands advantageous

Job Type:
Permanent

Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

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