Brand Manager

3 weeks ago

Cape Town, South Africa Ciovita Full time

**Roles and responsibilities**:
Develop brand identity, strategies and marketing campaign ideas for Ciovita
Ideate and implement campaigns and brand communications that create a consistent and engaging brand message, grow brand equity. Consistently present the brand's reputation positively in the competitive retail marketplace and drive growth through focusing on the consumer
Take the lead on creative and executional briefing of brand-led marketing campaigns, brand events and projects, keeping all marketing aligned to deliver a consistent brand message and well-coordinated campaigns
Project manage the campaign strategy to ensure the inclusion of targeted publications to drive new market acquisition
Support PR in executing event strategies and activation in line with detailed marketing strategy
Be accountable for the brand's master look and feel. Ensuring that all communications, content and advertising is of a high standard and adheres to the brand guidelines.
Utilising data analysis and research to identify customer insights as well as develop marketing plans to address customer needs and market trends.
Develop and maintain performance measurement dashboards, ensuring that the correct metrics are being tracked, measured and reported on.
Produce weekly, monthly and quarterly reports on brand performance, marketing campaigns performance - Exco report.
Planning of campaign photo shoots - lifestyle and studio
Database growth through marketing initiatives and brand partnerships
Support PR in executing event strategies and activation in line with detailed marketing strategy
Social media management and content curation (Instagram, Facebook, and LinkedIn) - for South Africa, Australia and USA
Business Ads manager
Identifying the latest trends and technologies affecting our industry.
Overseeing and managing contests, giveaways, and other digital projects.
Managing the omnichannel expert to improve the website and customer experience. (Ecomm catalog owner)
Overseeing and managing the execution of all product uploads, general web developments and improving UX

**Requirements**:
Bachelor's degree in marketing, advertising, business studies or a related field
A minimum of four years' experience in-house in a brand marketing team - ideally as a brand or assistant brand manager
Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

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