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Brand Manager

4 months ago

Cape Town, South Africa Optential Consulting (Pty) Ltd Full time

Joya Brands is looking for a Brand Manager to join their team

Position/Title: Brand Manager
Reports Too: Marketing Manager
Function: Marketing
Location Atlantis, approx. 50 km outside of CT center
Number of Reports 0

Overall Responsibility:
To profitably deliver the brand plan, which will include, but not be limited to market research and insights generation, delivering the brand communication plan, new product launches and other brand management functions (act as the custodian of the brand)

Main responsibilities of Focus Area:
Focus Area 1: Deliver annual brand plans in line with business ans portfolio strategy
Deliver the Annual Brand Plan Aiding the Business & Brand Objectives
Develop and Manage the Brand Campaign Calendar
Brief, Strategize and Execute Through The Line Campaigns Annually
Create Post Campaign Reviews to Assess the Impact and Success of Marketing Activities
Use Brand Health Insights to Improve on Brand Strategy
Manage Product Packaging Artwork and Design
New Projects and Iniatives Measured on Scope, Time and Budget

Focus Area 2: Data Management and Insights
Ongoing Review of Brand and Market Trends
Monthly Review and Delivery of Brand Market Performance
Conduct Bi-Annual Consumer and Market Research
Drive Research and Insights on Brands Health
Digital Marketing Reporting

Focus Area 3: Execution of TTL & BTL Campaigns
Conduct a post-campaign quantitative and qualitative analysis to understand effectiveness and areas for improvement
Tracking of campaigns & content calendar
Drive implementation of BTL elements in line with campaign objectives
Liaise with external activation agencies to train promoters, manage day to day schedules and provide insights into effectivess

Focus Area 4: Deliver projects within agreed timeframes and inline with Category innovations plan.
Work Closely with Procurement Manager and Identify and Manage Value Engineering Initiatives
Co-ordinate and Manage Packaging Development
Create, Manage and Adhere to Processes, Standard Operating Procedures and Timelines
Ensure All Departments are Aligned Through Scheduled Meetings and Project Plans

Focus Area 5: Stakeholder Management
Providing Sales Support To National Sales Team
Brief and Manage Creative and Media Agencies
Customer Reviews and Complaints Management
On Time and Accurate Payment of Suppliers
Manage and Communicate our Brand Personality and Values Internally

Focus Area 6: Brand Communication
Communicate the Right Product to the Right Audience in The Right Context
Manage Social Media Content and Plan
Ensure Compliance with Brand Standards Across All Media Platforms
Updating of visual asset bank
Visual office management including boardroom & internal campaign communication

Requirements of the Role
Qualification: Degree in Marketing or Business Management
Experience: 3-5 Years Marketing/Brand Management experience in FMCG environment
Computer Skills (MS Office)
Business Acumen
Financial/Budget Management

Skills/Competencies Required
Problem Solving
Communication (Verbal and Written)
Presentation Skills
Project Management
Interpersonal and relationship building
Teamwork
Innovative and Creative
Action and Results Oriented
Ability to think strategically and implement practically

Please note if you do no receive a response to your application within 3 weeks please do consider you application unsuccessful.