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Brand Manager

3 months ago

Cape Town, Western Cape, South Africa Performer Recruitment Full time

Introduction

Responsibilities:

Brand Strategies

  • Understand the South African market, the principal's brand strategies and the essence of the brands
  • Develop creative, practical, achievable marketing strategies
  • Set clear, achievable, effective brand objectives aligned with the brand plans
  • Translate strategies into action plans/tactics that can be implemented to achieve brand objectives
  • Develop a solid understanding of competitor strategies and understand consumer behaviour, to enable efficient target strategies
  • Clearly and uniquely define the brands, to create clear competitive differentiation
  • Constantly identify real opportunities in the market place, that can be exploited to establish brand awareness, loyalty and advocacy

Management of Brand Project Plans

  • Design brand project plans, specifying resources, time, budget and critical paths
  • Manage and control the brand budget plans
  • Ensure effective implementation of each phase within the project plan and effectively communicate the plans
  • Brief agencies and provide agencies with the necessary frame of reference to enable them to endorse and advance the brands, in a manner that adds value to the brands' positioning
  • Design realistic financial and budget guidelines for projects or assignments
  • Monitor and control the financial and budget elements
  • Monitor and evaluate the quality of services provided by agencies, in order to ensure alignment with the functional and emotional DNA of the brands and expectations of brand principals
  • Manage the health of the brands in South Africa

Brand Principal Relationship Management

  • Maintain an effective relationship with brand principals
  • Identify and manage the expectations of brand principals
  • Involve and inform brand principals with regards to brand strategies, through constant feedback and participative consultative management initiatives

Marketing Budget and Financial Profile of the Brand

  • Analyse the market growth possibilities of the brands
  • Design a business plan reflecting financial forecasting for each brand
  • Motivate the financial and budget needs, to the brand principal
  • Monitor and control the financial and budget progress and developments, including volume forecasts vs stock management
  • Manage the variable budget within agreed frameworks
  • Maximise pricing strategies

Alignment with Sales Managers

  • Ensure Sales Managers understand brand marketing strategies and project plans
  • Inform Sales Managers of any changes to brand strategies and project plans
  • Liaise with Sales Managers regarding procurement of POS material
  • Discuss Sales Team's feedback on promotions and POS material and Sales Managers and respond appropriately
Desired Qualifications and Experience

  • Degree in Marketing or equivalent
  • Minimum 5 years' relevant experience (FMCG /Agency/Liquor Industry Experience)
  • High level of exposure to ERP systems: Data Orbis, Qlik View and Qlik Sense
  • Brand awareness a clear understanding of brands and the marketing mix
  • Analytical skills and attention to detail
  • Experience in events and event execution
  • An understanding of trends and an ability to respond accordingly
  • Creativity and an ability to produce innovative and original ideas
  • Relationship management skills
  • The ability to manage and allocate budgets
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • A strong focus on results
  • A high degree of business acumen