Senior Marketing Manger
2 weeks ago
Job Summary:
Key Responsibilities:
1. Administrative Support:
- Maintaining a detailed marketing and website edits calendar.
- Organize and coordinate team meetings, including preparation of agendas and taking minutes.
- Manage the distribution of marketing materials and internal communications.
2. Content Creation and Management:
- Ensure all content is aligned with brand guidelines and marketing strategies.
- Maintain and update the content calendar to ensure timely delivery and publication of marketing materials.
3. Website Maintenance:
- Regularly update website content to ensure it is current, accurate, and engaging.
- Collaborate with the team to implement SEO best practices to enhance website visibility and search engine ranking.
- Monitor website performance using analytics tools and report any issues or improvement suggestions to the team.
4. Digital Marketing Support:
- Track and analyze campaign performance metrics, providing insights and actionable recommendations for improvement.
- Create and schedule social media posts, monitor user interactions, and engage with the online community to build brand presence.
6. Event Support (when applicable):
- Create marketing materials and promotional content for events and product launches.
- Support post-event follow-up activities, including conducting surveys, analyzing feedback, and evaluating event success.
7. Brand Management:
- Ensure consistency in brand messaging and visual identity across all marketing materials and channels.
- Monitor brand perception and provide recommendations for maintaining a positive brand image.
8. Reporting and Analytics:
- Assist in tracking, analyzing, and reporting on key marketing metrics, including website traffic, social media engagement, and campaign performance.
- Use data-driven insights to support and refine marketing strategies and tactics.
- Present findings and recommendations to stakeholders to inform decision-making processes.
Qualifications:
- Degree in Marketing, Communications, Business Administration, or a related field.
- 4+ years of experience in marketing, with a focus on digital marketing and content creation.
- Proficiency in marketing tools and software, such as Google Analytics, Shopify, Facebook manger, and Figma.
- Strong understanding of SEO, SEM, and social media advertising
Application Process:
**Job Type**: Part-time
**Experience**:
- Shopify: 1 year (preferred)
- Facebook Manager: 3 years (preferred)
- Figma: 1 year (preferred)
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