Senior Marketing Coordinator

4 days ago


Cape Town, Western Cape, South Africa Santam Insurance Full time

Santam Insurance seeks a skilled professional to fill the role of Senior Marketing Coordinator. This position is based at the Head Office in Tygervalley, Bellville or Alice Lane, Sandton.

The Senior Marketing Coordinator will assist in developing and activating marketing plans in support of marketing strategies for the personal and commercial segments to strengthen the Santam brand and maximize profitable revenue growth. The ideal candidate will have a thorough understanding of the financial industry and previous marketing experience.

Key Responsibilities:
  • Provide support to Commercial and Personal Lines Marketing Manager in developing and executing marketing strategies and plans.
  • Conduct environmental scanning to inform marketing strategies and plans.
  • Assist in translating marketing strategies into practical marketing plans and execute these in the identified target segments.
  • Liaise with other business units to ensure that initiatives are coordinated and to create a shared focus.
  • Liaise with outsourced suppliers and manage integration across suppliers and communication channels.
  • Monitor and track marketing activity.
  • Closely monitor and track budgets and expense reports.
Requirements:
  • Bachelor's degree in Marketing / Higher Diploma in Marketing or equivalent.
  • Fluent in English and Afrikaans.
  • At least 3 - 5 years related marketing experience in the financial services and preferably the insurance industry.
  • Proven experience in the advertising and media industry and related processes.
  • Proven experience in the development of marketing plans and the successful development and execution thereof.
  • Practical experience in running integrated, through-the-line campaigns across traditional and digital media channels.
  • Excellent communication, project management and problem-solving skills.
  • Good at building partnerships and solid relationships.
  • Innovative, creative and deadline driven.
  • FAIS qualification would be beneficial (e.g. NQF level 4 or 7 credits; RE or KI).


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