Marketing Manger
7 months ago
Job Title: Marketing Manger
Job Summary:
The Assistant Marketing Specialist will support the marketing team in executing marketing strategies and campaigns. This role involves a combination of administrative support, content creation, and website maintenance, ensuring that marketing efforts run smoothly and effectively contribute to the company's goals.
Key Responsibilities:
1. Administrative Support:
- Assist the team with daily administrative tasks, including maintaining a marketing and website edits calendar.
2. Content Creation and Management:
- Ensure all content is aligned with brand guidelines and marketing strategies.
- Maintain and update the content calendar to ensure timely delivery of marketing materials.
3. Website Maintenance:
- Update website content regularly, ensuring information is current, accurate, and engaging.
- Work with the team to implement SEO best practices to improve website visibility.
- Monitor website performance and report any issues to the team.
4. Digital Marketing Support:
- Track and analyze campaign performance metrics, providing insights and recommendations for improvement.
- Help create and schedule social media posts, monitor interactions, and engage with the online community.
6. Event Support(when applicable):
- Assist creating marketing material for events
- Support post-event follow-up activities, including surveys and performance analysis.
7. Brand Management:
- Ensure consistency in brand messaging and visual identity across all marketing materials.
- Help maintain and update brand guidelines as needed.
8. Reporting and Analytics:
- Assist in tracking, analyzing, and reporting on key marketing metrics, including website traffic, social media engagement, and campaign performance.
- Use data-driven insights to support marketing strategies and tactics.
Qualifications:
- Degree in Marketing, Communications, Business Administration, or a related field (or equivalent work experience).
- 1-2 years of experience in marketing or a related field.
- Familiarity with marketing tools and software, such as Google Analytics, Shopify, Facebook Manager and Figma.
- Basic understanding of SEO, SEM, and social media advertising.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
Preferred Qualifications:
- Experience with website content management systems (CMS) such as Shopify.
- Knowledge of HTML/CSS and basic web design principles.
- Proficiency in Google Suite and marketing automation tools.
Key Competencies:
- Creative thinking and problem-solving skills.
- Analytical mindset with a focus on data-driven decision-making.
- Strong interpersonal skills and ability to work collaboratively with the team.
- Adaptability and flexibility to manage multiple tasks and changing priorities.
- Attention to detail and commitment to quality.
Application Process:
**Job Type**: Part-time
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