Digital Account Director

2 weeks ago


Rosebank, South Africa Havas Johannesburg Full time

**Main purpose of the job**:
The digital account director is responsible for leadership and overall management of the client relationship on one or multiple accounts. The primary contact to the client's senior marketing team.
Drives long-term business growth targets and has accountability for the budget and planning.

**Main responsibilities**:
Implement and manage digital and social campaigns, with specific emphasis on managing tight timings and deadlines.
Develop digital project plans, with effective and timeous delivery from concept to execution.
Interpret campaign performance to optimise creative work and improve current practices.
Drive client partnership with strategic influence and intent, whilst being the focal point for day to day client interaction, digital campaign planning and service delivery.
Design innovative digital media strategies
Interpret the client’s business needs into clear creative/digital briefs.

**Key competencies/skills**:
Proven experience in leading a team, including external agency partners.
**Experience in all digital channels**: PPC, SEO, content, social, programmatic, etc.
Excellent presentation, communication and negotiation skills, with experience liaising with clients at senior level.
Ability to handle multi-brand portfolio accounts and many different moving parts.
Ability to track budgets, performance, reporting, status, client relations and the team under them.
Digital metrics and calculations
Understanding the do's and don’ts of social, biddable, search
Understanding of optimisation protocols
Understanding of barriers to entry for all channels (what format can be boosted with which buy type)
Inner workings of algorithms and go-live procedures for all channels.
Understanding of digital channel requirements, ad units and digital best practice.



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