Digital Brand Manager

1 week ago

Cape Town, South Africa Cubaña Full time

**Responsibilities**:

- Create, develop and manage effective digital marketing and social media strategies in support of and in response to business overall objectives while ensuring effectiveness of results:

- working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaigns
- Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities.
- Develop strong relationships with key internal stakeholders across the business including, Digital Product teams, Marketing managers, as well as our digital agency partners
- Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
- Work closely with Agencies to proactively manage artwork, material, deadlines and performance.
- Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan.
- Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms including Adobe & Google Analytics

**Job Outputs**

**Delivery and Quality (controls)**
- The Digital Marketing Manager leads the design of insight driven digital strategies from opportunity identification through to experience definition.
- Support agency or internal production team to deliver digital marketing campaigns on target within due date, budget and according to scope and requirements, while ensuring quality and alignment to stakeholder expectations.
- Collaborate to ensure the quality of the creative brief and briefing process
- Write clear, compelling creative briefs and deliver inspiring briefings

**Implemented Strategy**
- Develop a strong digital marketing strategic direction and recommendations that provides creative opportunities, while answering Cubana business goals/objectives
- Understand Divisional/ Business Unit Objectives to ensure relevant implementation and alignment of digital marketing campaign plans
- Evaluate and implement improvements on digital strategy

**Stakeholder management**
- Build and maintain collaborative relationships with identified key stakeholders to deliver on business results
- Ensure (with appropriate stakeholders) that strategy recommendations (ideation, strategic direction, etc) are in alignment with the client’s goals and brand positions.

**Improved Processes and Culture**
- Understanding and knowledge of and support for the 'Cubana Way' to ensure relevant marketing plans; briefs and execution that build the Cubana brand.

**People Specification**

**Essential Qualifications - NQF Level**
- Essential: Digital Marketing Diploma or Degree.
- Advanced Diploma or Degree in Marketing Communications and Media

**Minimum Experience Level**
- Minimum of 4 years of digital marketing.
- Minimum of 3 years of experience in client-facing roles.
- Minimum of 2 years in a management role **Minimum of 3 years of digital project management to include capacity management.**
- Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.

**Type of Exposure**
- Well-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.
- Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
- Be a champion for best practices across digital channels and media formats
- Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
- Creative evaluation skills - ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
- Exceptional communication and project management skills; ability to present effectively and influence cross-functional teams, as well as the ability to deliver creative briefs
- Drive to collaborate and make the best work possible - you must welcome input from team members of all levels and backgrounds
- Influencing stakeholders to obtain buy-in for concepts and ideas
- Sharing information in different ways to increase stakeholders understanding
- Brainstorming ways of improving a product or situation
- Working with a group to identify alternative solutions to a problem.
- Interacting with diverse people
- Building and maintaining effective relationships with internal and external stakeholders
- Deep understanding of online marketing best practices and industry trends.
- Ability to learn and adapt to new technologies and trends
- Collaborative and outgoing, with strong leadershi

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