Digital Content Specialist
1 month ago
We are seeking a highly skilled Digital Content Specialist to join our team at Merand Corbett & Associates. This is a unique opportunity to drive brand storytelling and digital marketing initiatives, working closely with clients to develop and execute comprehensive content strategies.
Key Responsibilities:- Content Strategy Development: Collaborate with clients to craft compelling narratives that align with their brand identity and business objectives. Develop and implement content calendars to ensure consistent messaging across all digital channels.
- Social Media Management: Oversee social media presence for clients, focusing on audience growth, engagement, and brand awareness. Utilize analytics tools to track performance and adjust strategies accordingly.
- Digital Marketing Campaigns: Plan and execute multi-channel campaigns across email, social media, and partnerships. Monitor performance and make data-driven improvements to optimize results.
- Brand Voice and Consistency: Ensure cohesive brand voice and visual identity across all digital platforms, maintaining consistency in messaging and tone.
- Performance Tracking: Use Google Analytics and other tools to monitor performance, identifying areas for improvement and making data-driven decisions.
- Experience: Minimum 5+ years of experience in digital content creation, social media management, and digital marketing.
- Technical Skills: Proficiency in SEO, SEM, CMS, Google Analytics, and marketing automation tools. Basic graphic design/video editing skills are an asset.
- Creative and Strategic Thinking: Ability to generate original content ideas that engage audiences and build brands. Strong analytical skills to analyze campaign data and adjust strategies.
- Communication Skills: Excellent written and verbal communication skills with a passion for storytelling.
- Adaptability: Ability to manage multiple projects in a fast-paced environment, prioritizing tasks and meeting deadlines.
The estimated salary for this position is $85,000 per year, commensurate with experience and location.
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