Digital Brand Manager
4 hours ago
The Digital Brand Manager will be responsible for implementing, driving and practising digital technologies and techniques, growing digital channels, developing and implementing digital marketing strategy and driving engagement and customer loyalty through digital channels.
JOB DUTIES AND RESPONSIBILITIES
Digital Marketing Strategy:
Develop and implement an effective digital marketing strategy across all platforms to drive and support the brand and achieve its objectives as part of the overall marketing and communications plan.
Vida App:
Website, Social Media and Digital Content:
Manage the company website and user experience, social media pages and blog. Devise strategies to drive online traffic and continue to improve usability, design, relevant content and conversion. Manage online customer relationships and reputation. Track conversion rates and make improvements to the website. Lead the development of social media presence. Review new technologies and keep the company at the forefront of developments in digital marketing.
Delivery Platforms:
Grow and manage delivery platforms. Manage relationships with Uber Eats and Mr. D to increase sales, be part of 3rd party promotions, initiate vida driven promotions and draw up the delivery marketing calendar.
Customer Relationship Management and Data Analytics:
Digital Advertising and Marketing:
Develop and manage online brand and product campaigns to raise brand awareness by utilising a range of techniques including paid search, SEO, PPC and Google display.
Online Brand Partnership Management:
Manage online relationships with Discovery Vitality and Discovery Insure reward programs.
QUALIFICATIONS AND REQUIREMENTS
Bachelor’s degree in Digital Marketing or similar
Experience working in the Quick Service Restaurant (QSR), Food & Beverage, Fast Moving Consumer Goods (FMCG), Retail or Media Communications industries.
A minimum of 3 - 5 years’ work experience in the same role.
A passion for digital branding, marketing and communications.
An in-depth understanding of retail customer experience needs.
Able to understand target markets, trends and analyse competitors.
Creative and able to deliver value-based content via the correct channels.
Strong interpersonal skills with the ability to build and maintain relationships with business partners.
Effective written and verbal communication skills to engage with internal and external stakeholders.
Accurate with high attention to detail and critical thinking ability to identify and foresee potential challenges.
Logical with solid planning, organising and time management skills to ensure efficient execution of tasks /projects.
Strong data management and multitasking ability to manage high volumes of work in a fast-paced work environment.
Able to withstand pressure of multiple workloads and meet deadlines within a specified timeframe.
Able to work independently as well as within various teams to drive projects to completion.
**Job Types**: Full-time, Permanent
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