Brand Manag

14 hours ago


Cape Town, South Africa Inuversal Group Full time

The Brand Manager will play a critical role in developing and implementing marketing strategies to strengthen our brand’s reputation, increase customer engagement, and drive sales. This position requires a strategic, creative, and analytical thinker who can ensure brand consistency and alignment with our company’s goals. The Brand Manager will work closely with cross-functional teams, including product development, sales, and marketing, to bring brand initiatives to life.KEY RESPONSIBILITIES1.Brand Strategy: Develop, refine, and implement brand strategies to increase brand awareness and market share.2.Campaign Management: Plan and execute integrated marketing campaigns, including digital, print, events, and influencer marketing, to drive customer acquisition and retention.3.Market Research: Conduct research to understand target audiences, consumer insights, and competitive positioning; translate insights into actionable strategies.4.Brand Guidelines: Maintain brand integrity across all company marketing initiatives and communications, ensuring consistency in messaging, tone, and visual identity.5.Product Launches: Collaborate with product teams to plan and execute successful product launches and promotions that align with brand values and objectives.6.Content Creation: Develop and oversee the creation of compelling brand content, including digital media, advertisements, press releases, and packaging.7.Analytics and Reporting: Track and analyze campaign performance, market trends, and brand health metrics, adjusting strategies as needed to optimize impact.8.Cross-functional Collaboration: Work closely with internal teams such as sales, product development, and customer service to align brand strategy across functions.9.Budget Management: Oversee and manage the brand budget, ensuring efficient allocation of resources.Key Skills and Qualifications•Bachelor’s degree in Marketing, Business, or related field (Master's preferred).•Minimum of 3-5 years' experience. •Experience in the medical industry and/or health & wellness industry would be advantageous.•Proven experience as a Brand Manager or similar role in marketing, advertising, or communications.•Strong understanding of branding principles, market research, and consumer behaviour.•Excellent project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.•Proficiency in digital marketing platforms, analytics tools, and brand management software.•Creative and strategic thinker with a strong attention to detail.•Excellent communication and interpersonal skills, with the ability to collaborate across teams and present ideas effectively.•Experience with budgeting and financial forecasting.


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